Sunglasses add a mysterious, playful sense of wonder to any outfit and these eyewear editorials definitely help put these already over-the-top spreads into a whole other category of cool. Not just sunglasses, but all kinds of eyewear from prescription glasses to eye-accenting masks take center stage within these spreads.
Many fashion designers have opulent eyewear lines amongst boutique offerings, which are utilized as the finishing touch in all of these pictorials for added oomph. High fashion clothing is rather expensive, but designers cleverly price eyewear for the majority to afford. In turn, the frugal fashionista can have a taste of luxury and the brand gains a loyal follower who will purchase more when they have the means.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 74%
Freshness 8%
