The boldly vibrant sunglasses featured in the House of Holland 2012 Eyewear ad campaign required an equally bold and vibrant individual to model them. The brand was able to deliver with Australian hip-hop artist Iggy Azalea. With a look that is both edgy and elegant, the beautiful rapper rocks the fun and feminine eyewear with funky flair.
Shot outdoors against a bright blue sky, Iggy Azalea recently signed with Wilhelmina Models and has already starred in campaigns other than for the House of Holland 2012 Eyewear collection including Levi's "Go Forth" campaign and the Dim Mak FW12 loobook. Henry Holland believes she is "the perfect ambassador for House of Holland eyewear," noting "Iggy is super hot in every sense."
Why This Trend Is Growing
- Boldly Vibrant Sunglasses
- Opportunity for eyewear brands to create bold and vibrant sunglasses that make a statement.
- Edgy and Elegant Fashion
- Potential for fashion brands to embrace both edgy and elegant styles, like the House of Holland 2012 Eyewear collection.
- Hip-hop Influenced Ad Campaigns
- Chance for brands to collaborate with hip-hop artists and incorporate their style into ad campaigns, as seen with Iggy Azalea in the House of Holland campaign.
Industries Being Reshaped
- Eyewear
- Eyewear industry can explore designing fun and feminine sunglasses with funky flair.
- Fashion
- Fashion industry can experiment with clothing and eyewear that showcases both edgy and elegant elements.
- Advertising
- Advertising industry can consider partnering with hip-hop artists to create bold and influential ad campaigns that resonate with a specific target audience.
