The Pedro Lourenco Pre-Fall 2012 lookbook is full of reflections. The backdrop acts as a mirror as does the floor. Even the oversized sunglasses that the model wears reflects her surroundings in an exaggerated manner. As though shot in a hall of mirrors, which is a traditional carnival attraction, there is an eerie and surreal aesthetic that adds a whimsical quality to the fashion designs.
There is a lot going on in the Pedro Lourenco Pre-Fall 2012 collection. The use of a bright white backdrop allows the many details in each fashion design to stand out. From fun fringe to pastel gradients, the collection is both edgy and elegant. What really steals the show, however, is the use of scenic landscape graphics.
Key Themes Behind This Trend
- Mirrored Fashion
- Explore the use of reflective surfaces in fashion design beyond photography to offer a new, interactive and personalized experience for the consumer.
- Surreal Aesthetic
- Incorporate surreal elements into brand identity and promotion, creating memorable or emotional connections with consumers.
- Scenic Graphics
- Experiment with incorporating landscape graphics into fashion collections or even product designs to add an unexpected element to traditionally simple apparel.
Where This Applies
- Fashion
- Explore the use of reflective surfaces, surreal aesthetic and scenic graphics in future collections or branding campaigns to showcase innovative leanings and create memorable promotional opportunities.
- Photography
- Investigate the use of mirrored setups, both on location and in studio, to offer both unique backdrops and also products that differ from the normal farmland or urban scape.
- Visual Merchandising
- Use mirrors to bring a sense of enchantment and surrealism to retail spaces, offer customers an interactive experience that encourages them to try on new styles and ultimately promote customer loyalty.
