Structural Eyewear Campaigns

The Sixlee Fall/Winter Campaign is Avant-Garde and Edgy

The Sixlee Fall/Winter 2012 campaign features edgy menswear looks with a bold and avant-garde aesthetic. From structured silhouettes to impeccably tailored cuts, this advertorial spread is a modern take on classic menswear styles.

Models Stef and Bram star in this cool campaign, dressed in dynamic staples from the brand's latest collection. The duo is captured by photographer Zeb Daemen who creates a visually stunning photo series that dares to be different. Featuring a mix of strong monochromatic and color-enriched imagery, this intriguing editorial plays with light shadow and interesting background projections.

From rich classics and eccentric prints to avant-garde accessories, the Sixlee Fall/Winter 2012 campaign pairs simple staples along with eye-catching statement pieces. This awe-inspiring advertorial showcases sophisticated styles with a fashion forward edge.

Image Credit: Sixlee

Avant-garde Eyewear
Opportunities for developing cutting-edge, structurally unique eyewear designs that push the boundaries of aesthetics.
Structural Menswear
Opportunities for developing modern, structured silhouettes for men's fashion that draw inspiration from architecture and avant-garde aesthetics.
Dynamic Editorial Photography
Opportunities for creating visually-stunning, avant-garde editorial photography that experiments with light, shadow, and interesting background projections.

Sectors Adopting This

Fashion
The fashion industry can capitalize on developing avant-garde eyewear and structural menswear designs inspired by architecture and unique aesthetics.
Eyewear
The eyewear industry can take advantage of the trend for avant-garde, structurally unique eyewear designs that push the boundaries of aesthetics.
Photography
The photography industry can capitalize on opportunities to experiment with editorial photography that pushes the boundaries of creativity and visual appeal.
SCORE
6.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 91%
Freshness 8%