Dolled-Up Damsels

Wes Gordon's 'Uptown Girls' Collection for Spring 2011 is Fresh

Venturing to dress a younger of women, Wes Gordon has designed this spry but sophisticated 'Uptown Girls' Collection of pastel-themed garments.

With emphases on clean lines, structured forms and fresh colors, the 'Uptown Girls' Collection embodies a polished cleverness, suitable for work or play. With a youthful style that shows off legs, arms and shoulders, Gordon's line thrives on poshness with a punch, pairing lighter garments with brighter shoes or rad sunglasses.

Youthful Style
Opportunity for creating fashion lines that cater to a younger generation with an emphasis on clean lines and fresh colors.
Polished Cleverness
Potential for designing garments that exude sophistication while still maintaining a playful and youthful vibe.
Mix and Match
Disruptive innovation potential in developing fashion accessories that can be paired with lighter garments to create unique and stylish looks.

Where This Applies

Fashion
Opportunities for designers and brands to create clothing lines in line with Wes Gordon's 'Uptown Girls' Collection.
Footwear
Potential for footwear brands to develop brighter and bolder shoes to complement the pastel-themed garments in the 'Uptown Girls' Collection.
Sunglasses
Disruptive innovation potential in creating rad sunglasses that can enhance the trendy and youthful style of the 'Uptown Girls' Collection.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 52%
Freshness 8%