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Net-A-Porter Ships Luxury Goods in Brown Paper Bags

 - Apr 7, 2009
References: net-a-porter & psfk
When times are tight, there’s a stigma associated with excessive and opulent spending. Many people are cutting back. How dare you buy that designer purse? New options are emerging for people who can still afford luxury goods but want to be more discreet about their purchases.

The online site, Net-A-Porter, is now offering to send purchases in brown paper bags, as opposed to packaging that is covered in brand logos. "Brown bag luxury" enables consumers to still indulge in their typical shopping habits without offending others who can’t afford the same lifestyle.

This trend is a new shift in consumer behavior; while branded shopping bags are still considered a status symbol, consumers are realizing that these symbols are less important and superficial in tough times.