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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Ingestible Nostalgia

Sweet treats from childhood offer comfort to adults in hard times

Implications - Despite warnings for the need to adopt healthier lifestyles, the short-term comforts of satiating sweets are strengthening the place of treats in increasingly tense lifestyles. Products like ice cream are no longer targeted at children, but at adults looking for something to offer them a temporary boost.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 38 Examples:
458,184 Total Clicks
Date Range:
Jan 09 — Jan 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Obama Ice Cream
Obama Ice Cream
Russia's Duet Ice-Cream Ad Features Cartoon Obama and Tons of Rainbows
Yesterday it was Obama chicken fingers in Germany, today it’s Obama ice cream in Russia! It seems the whole world is into using Barack Obama to market their products, be it clothes or food. This ice… MORE
Innappropriate Dessert Branding
Innappropriate Dessert Branding
The Big Gay Ice Cream Truck Roams NYC
The Big Gay Ice Cream Truck wants to replace your Mr. Softee craving. Hoping that NYC gays and lesbians have good humor, Doug Quint, a bassoon blower (phallic enough?) is driving around the Big Apple in… MORE
Treats For Coffee Snobs
Treats For Coffee Snobs
Starbucks Launches Super-Premium Ice Cream
Just in time for summer, Starbucks and Unilever launched a new line of super-premium coffee-inspired ice cream treats. Fans of both the yummy java drinks and ice cream will surely be swooning after the… MORE
$50 Ice Cream
$50 Ice Cream
Luxirare's Truffle Ice Cream is Rich in Taste and Price
Truffle + Ice Cream = Mmmmmmm! Indulge your taste buds with this truffle ice cream! Luxirare shows you exactly how to create their delicious ice cream that easily trumps all others if you are a truffle… MORE
Overjoyed Ice Cream Containers
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
When you’re having a bad day, this collection of super happy ice cream packaging is sure to pick you right up (as well as what’s inside them!). These laughing ice cream containers were part of a Graphic… MORE
Inaugural Ice Cream
Inaugural Ice Cream
Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
In honor of the President-elect Barack Obama, Ben & Jerry’s “Yes Pecan” ice cream was created; it was named after the famous “Yes We Can” motto the world came to know throughout Obama’s campaign.… MORE
Eco-Friendly Ice Cream
Eco-Friendly Ice Cream
Unilever Develops Freeze-at-Home Ice Cream to Reduce Emissions
Wow! Ice cream might never be a guilt-free pleasure, but researchers are hoping to make the dairy indulgence better for the planet, if not our waistlines. Unilever is developing a freeze-at-home low-carbon… MORE
play_circle_filled Tryvertising Rewards
Tryvertising Rewards
Free Starbucks Ice Cream Treats for Facebook Users
Using the Facebook ‘Share a Pint of New Starbucks Ice Cream’ application, US users can send a coupon for a free pint of ice cream to a friend. As many as 20,000 free coupons for pints of the new Starbucks… MORE
play_circle_filled Therapeutic Frozen Yogurt
Therapeutic Frozen Yogurt
Pepto-Bismol Ice Cream Is A Yummy Upset Stomach Cure
Nausea? Heartburn? Indigestion? Upset stomach? Diarrhea? Craving for ice cream? Then Pepto-Bismol ice cream is your answer. Not sold in stores, this unique mixture was concocted by a blogger by the name… MORE
iPod Shaped Ice Creams
iPod Shaped Ice Creams
The icePod from Hennig Olsen Makes Music a Cool Treat
Here's a cool play on the iTunes brand: the icePod is an iPod-shaped frozen dessert from Norwegian ice cream company, Hennig Olsen. Take a close look at the imagery on the packet to see how they even… MORE
play_circle_filled Toys That Make Dessert
Toys That Make Dessert
The Ice Cream Ball Creates Homemade Treats While You Play
The ingenious Ice Cream Ball lets you easily make your own summertime treat at home. This kitchen gadget doesn’t even need a plug, as it uses thermodynamics to make ice cream. The Ice Cream Ball would… MORE
Cold Dessert Deliveries
Cold Dessert Deliveries
MilkMade Delivers its High-End Ice Cream Right to Your Door
We all know the feeling, that steadfast craving for a bowl of ice cream mixed with the sluggish passiveness of a hard day’s work. Translation: you want sweets but are too lazy to leave the house. MilkMade,… MORE

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Related Examples

play_circle_filled Adult Only Gelato
Adult Only Gelato
'Sex Pistol' by the Icecreamists Includes a Splash of La Fee Absinthe
Free Multi-Album Downloads
Free Multi-Album Downloads
Premium Tickets to No Doubt Include 7 Full Albums
60 Ice Cream & Sorbet Innovations
60 Ice Cream & Sorbet Innovations
From Soy Sauce Ice Cream to Auto-Spinning Cones
44 Global Warming Innovations
44 Global Warming Innovations
From Melting Polar Bears to Frightening Eco Films
Free Home Decor
Free Home Decor
Glidden Colorfully Celebrates Their Launch With Gratis Paint
Free Bikes for Tourists
Free Bikes for Tourists
Boutique Hotels Across the US Loan Bicycles Gratis
Free Fast Food
Free Fast Food
Harvey's Celebrates 50th Birthday With Edible Gifts for Customers
100 Decadent Desserts
100 Decadent Desserts
Sweet Treats to Avoid to Keep a Beach Body Like Jessica Biel's
Credit Crunch Caffeine Promos
Credit Crunch Caffeine Promos
Tim Hortons Gives Out Free Iced Coffee in Canada
Dessert Sweaters
Dessert Sweaters
The Prepara Ice Cream Pint Sleeve Saves Fingers From Frost Bite
Ice Cream Totes
Ice Cream Totes
Clear Summer Beach Bags From Mulberry
Popsicle Soaps
Popsicle Soaps
Ice Cream-Inspired Soapsicles Make Hygiene Fun
Political Junk Food
Political Junk Food
Obama Fingers Are Curry Flavored Chicken Strips in Germany
Ice Cream for Blood
Ice Cream for Blood
Blockbuster's Twilight Blood Drive Sucks, Yet It's Sweet
$1 Instant Coffee to Go
$1 Instant Coffee to Go
Starbucks Via Ready Brew Launches In Purse-Sized Packs
37 Incredible Ice Cream Innovations
37 Incredible Ice Cream Innovations
Cardboard Desserts
Cardboard Desserts
These Inedible Sculptures Are Actually Supposted to Taste Like Cardboard
play_circle_filled Charity 2.0
Charity 2.0
From Katy Perry's Boobs to Elton John's Ice Cream
Obama Shaped Chocolate
Obama Shaped Chocolate
Inaugural Art Inspiration, From Accessories to Cute Edibles
Solar-Powered Ice Cream Trucks
Solar-Powered Ice Cream Trucks
The MERM Minivan is an Eco-Friendly Roach Coach
Vote Bribing
Vote Bribing
Vote and Get Free Scoop Of Ben & Jerry's Ice Cream
Branded Coffee in a Can
Branded Coffee in a Can
Starbucks 'Kyoto Matcha Latte'
Dessert Meat
Dessert Meat
The Hot Beef Sundae
play_circle_filled Greasy Dessert Breakfasts
Greasy Dessert Breakfasts
Chocolate Covered Bacon
Cheaper Afternoon Coffee
Cheaper Afternoon Coffee
Starbucks $2 Iced Drinks After 2 PM
Functional Fake Desserts
Functional Fake Desserts
Cake Towels
Celebrity Ice Cream
Celebrity Ice Cream
Elton John's Ben & Jerry's Flavor for Charity
Starbucks Tries Protein Drinks
Starbucks Tries Protein Drinks
New Vivanno Smoothies
Chocolate Pencils
Chocolate Pencils
Dessert Comes with "Pencil Sharpeners"
Starbucks Gets a Tummy Tuck
Starbucks Gets a Tummy Tuck
New "Skinny" Beverage Lineup
$1 Starbucks + Free Refill
$1 Starbucks + Free Refill
Starbucks Fights to Keep up with McDonalds
AntiFreeze Improves Ice Cream
AntiFreeze Improves Ice Cream
No More Freezer Burn
Wine Cellar Sorbet
Wine Cellar Sorbet
Buzzy Dessert for Grown-Ups
Excess for Charity
Excess for Charity
Million Dollar Ice Cream Cone to be Auctioned for Charity
Unusual Icecream Flavours
Unusual Icecream Flavours
Squid Gut & Charcoal
Celeb Ice Cream
Celeb Ice Cream
Stephen Colbert's Americone Dream
Wine-Flavoured Ice Cream
Wine-Flavoured Ice Cream
Starbucks To Give Away 500,000 FREE Cups of Coffee
Starbucks To Give Away 500,000 FREE Cups of Coffee