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Ingestible Nostalgia

Sweet treats from childhood offer comfort to adults in hard times

Implications - Despite warnings for the need to adopt healthier lifestyles, the short-term comforts of satiating sweets are strengthening the place of treats in increasingly tense lifestyles. Products like ice cream are no longer targeted at children, but at adults looking for something to offer them a temporary boost.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
364,013 Total Clicks
Jan 09 - Jan 10
Warm
LifestyleFoodHealth
Featured Examples
Obama Ice Cream - Russia's Duet Ice-Cream Ad Features Cartoon Obama and Tons of Rainbows
SCORE 6.1
Warm 11,256 Clicks Pub: Mar 18, 09
Obama Ice Cream
Russia's Duet Ice-Cream Ad Features Cartoon Obama and Tons of Rainbows
Yesterday it was Obama chicken fingers in Germany, today it’s Obama ice cream in Russia! It seems the whole world is into using Barack Obama to market their products, be it clothes or food. This ice… [More]
Innappropriate Dessert Branding - The Big Gay Ice Cream Truck Roams NYC
SCORE 5
Warm 11,969 Clicks Pub: Jun 5, 09
Innappropriate Dessert Branding
The Big Gay Ice Cream Truck Roams NYC
The Big Gay Ice Cream Truck wants to replace your Mr. Softee craving. Hoping that NYC gays and lesbians have good humor, Doug Quint, a bassoon blower (phallic enough?) is driving around the Big Apple in… [More]
Treats For Coffee Snobs - Starbucks Launches Super-Premium Ice Cream
SCORE 3.3
Mild 15,298 Clicks Pub: Mar 25, 09
Treats For Coffee Snobs
Starbucks Launches Super-Premium Ice Cream
Just in time for summer, Starbucks and Unilever launched a new line of super-premium coffee-inspired ice cream treats. Fans of both the yummy java drinks and ice cream will surely be swooning after the… [More]
$50 Ice Cream - Luxirare's Truffle Ice Cream is Rich in Taste and Price
SCORE 2.7
Mild 7,752 Clicks Pub: May 28, 09
$50 Ice Cream
Luxirare's Truffle Ice Cream is Rich in Taste and Price
Truffle + Ice Cream = Mmmmmmm! Indulge your taste buds with this truffle ice cream! Luxirare shows you exactly how to create their delicious ice cream that easily trumps all others if you are a truffle… [More]
Overjoyed Ice Cream Containers - Laughing Faces on Ice Cream Packaging Confirm Deliciousness
SCORE 4.6
Average 20,442 Clicks Pub: Sep 24, 09
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
When you’re having a bad day, this collection of super happy ice cream packaging is sure to pick you right up (as well as what’s inside them!). These laughing ice cream containers were part of a Graphic… [More]
Inaugural Ice Cream - Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
SCORE 2.9
Mild 4,905 Clicks Pub: Jan 11, 09
Inaugural Ice Cream
Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
In honor of the President-elect Barack Obama, Ben & Jerry’s “Yes Pecan” ice cream was created; it was named after the famous “Yes We Can” motto the world came to know throughout Obama’s campaign.… [More]
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