Sweet treats from childhood offer comfort to adults in hard times
Implications - Despite warnings for the need to adopt healthier lifestyles, the short-term comforts of satiating sweets are strengthening the place of treats in increasingly tense lifestyles. Products like ice cream are no longer targeted at children, but at adults looking for something to offer them a temporary boost.
Trend Themes
1. Nostalgia Indulgence - The trend of indulging in nostalgia through food products continues, encouraging adults to seek short-term comfort in comforting sweets from childhood.
2. Luxury Desserts - Luxury desserts and premium dessert branding are becoming increasingly popular as consumers are willing to indulge in once-in-a-lifetime experiences.
3. Cold Treat Deliveries - The trend of delivery services for food continues to expand, with high-end ice cream companies offering subscriptions to have their organic and handmade ice cream delivered right to customers' doorsteps.
Industry Implications
1. Food and Beverage - The food and beverage industry is continuously innovating products that respond to consumers' indulgence and comfort.
2. E-commerce and Delivery Services - The e-commerce and delivery services industry is expected to grow to provide consumers with ease and convenience in purchasing and receiving their favorite products, including cold treats and luxuries.
3. Graphic Design and Packaging - Graphic designers' use of packaging to evoke emotions and appeal to consumers continues to offer innovation opportunities in presenting product and evoking connection to consumers.
