Yesterday it was Obama chicken fingers in Germany, today it’s Obama ice cream in Russia!
It seems the whole world is into using Barack Obama to market their products, be it clothes or food. This ice cream ad reads, “The Flavor of the Week! Black in White! Chocolate in Vanilla” and features a chocolate and almond coated vanilla ice cream bar with a cartoon Obama standing in front of the White House with four vibrant rainbows and sun beams bursting cheerfully in the background.
The Obama Duet Ice-Cream ad was created by Russian ad agency, Voskhod, Yekaterinburg and featured creative direction by Andrey Gubaydullin, art direction/illustration by Vlad Derevyannykh and copyrighting by Aleksandr Parkhomenko and Evgeny Primachenko.
Published: March 2009
What's Driving This Trend
- Cartoon Marketing
- The trend of using cartoon figures to market various products.
- Celebrity Endorsement
- The trend of using celebrity figures to market various products.
- Rainbow Colors
- The trend of using vivid, eye-catching colors in product advertising.
Who This Affects Most
- Food and Beverage
- Industry that can incorporate the trend of using celebrity figures for marketing food and beverage products.
- Apparel
- Industry that can incorporate the trend of using cartoon figures for marketing clothing.
- Advertising and Marketing
- Industry that can benefit from the trend of using vivid, eye-catching colors in various products' advertisements.
