Ben & Jerry's is honoring Canadian summers with two new flavors. As the weather finally heats up in North America, Canadians are gearing up for summer fun, and Ben & Jerry's wants to be part of it. With Canada Day rapidly approaching, these new flavors are ideal for the nationwide celebration.
Oh Cone-ada! is one of Ben & Jerry's newly added flavors, made with delicious vanilla ice cream. This tasty treat is full of decadent fudge-covered waffle pieces and rich caramel swirls. In true Canadian fashion, the ice cream brand also launched a S'more Please! flavor. Made with toasted marshmallow ice cream with swirls of graham cracker and bits of chocolate chip cookies, the new Ben & Jerry's treats are available at participating grocery stores.
Image Credit: Ben & Jerry's
Why This Trend Is Growing
- Canadian-inspired Flavors
- Food and Beverage industry should explore the trend of creating Canadian-inspired flavors to appeal to a diverse demographic.
- Summer Celebrations
- Brands can leverage the trend of creating seasonal and holiday-specific products, like Ben & Jerry's, to drive product awareness and increase sales during celebratory periods.
- Co-branding
- Co-branding is an innovative way to draw attention to products and provide an opportunity to highlight different cultures or regional nuances by creating unique flavor profiles.
Industries Being Reshaped
- Food and Beverage
- The Food and Beverage industry can leverage the trend of creating seasonal and holiday-specific products to cater to customers' preferences and boost sales during celebratory periods.
- Tourism
- Industries catering to Tourism should capitalize on regional and cultural cues to provide unique experiences for international travelers.
- Marketing
- Marketing firms should explore creative methods of destination marketing by capitalizing on seasonal and cultural events and co-branding their products or services with other brands.
