Just last year, Tim Hortons ventured into the world of ice cream and now Canada's largest restaurant chain is back with even more Tim Hortons ice cream flavors that remind of consumer-favorite menu items. The all-new varieties include Boston Cream, Double Double, Maple Crunch and Campfire S'mores, and they're hitting grocery stores in Canada this week. These ice creams are made in Canada with ice cream producer Shaw's and 100% Canadian dairy.
Double Double is a flavor that was highly requested by fans and it shares the taste of Tims Original Blend coffee with rich, creamy and sweet notes.
Notably, 100% of net proceeds from the sale of Tim Hortons Campfire S'mores Ice Cream will be donated to Tim Hortons Foundation Camps in support of youth from underserved communities.
What's Driving This Trend
- Tim Hortons Ice Cream
- The growing popularity of Tim Hortons' ice cream could lead to more partnerships with dairy producers and cross-industry collaborations with food companies to expand their ice cream line.
- Canadian Dairy Industry
- As Tim Hortons sources 100% Canadian dairy for their ice cream, the dairy industry could use this as a marketing opportunity to promote their products as partnering with recognizable Canadian brands.
- Charitable Food Products
- Tim Hortons' donation initiative with their Campfire S'mores ice cream could potentially inspire other food brands to collaborate with charities or donate a portion of their profits to a good cause.
Who This Affects Most
- Food & Beverage
- The success of Tim Hortons ice cream could lead to more food and beverage companies expanding their product lines to venture into new markets and reach new consumers.
- Retail
- As Tim Hortons' ice cream is now available in grocery stores, retailers could potentially collaborate with food companies to provide more in-store promotions and cross-marketing opportunities.
- Charitable Organizations
- As Tim Hortons is donating proceeds from their Campfire S'mores ice cream to charity, other organizations could pursue similar initiatives and partner with food brands to attract consumers who want to support a good cause.
