As a statement against our obsession with branding, designer Nick Ross came up with iCover. His motivation? "We don't want to look like all the other sheep!"
We pay for the product, why do we have to be a walking advertisement for the brand?
The iCover discards this unnecessary branding of the distinct iPod earphones, replacing it with coffin covers symbolising the death of the imposed visual branding of the product.
Implications - This symbolic design exploits the consumer irritation against large, imposing brands. Companies that acknowledge their customers' woes and design products that appeal to these aggravations will be appreciated and recognized by a large number of consumers looking for an alternative to everyday products.
Anti-Branding Coffin Headphones
More Stats +/-
Experiential Menswear Shops
Top 100 Food Trends in July
Antioxidant-Rich Tinted Lip Balms
Incredibly Versatile Athletic Essentials
Minimalist Pet Care Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
- By: AymanApr 16, 2008 Updated: Jul 11 2011