Boomers rewind our disposable culture by embracing elderly icons
Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
1. Aging Pop-culture Appeal - As the boomer generation grows older, pop-culture is becoming intrigued by age and the icons of elderly people which is influencing fashion and consumer behaviour.
2. Disruptive Fashion and Beauty Standards - Elderly models, unconventional beauty standards and a growing market for fashion for seniors suggests an opportunity for the fashion industry to embrace aging and recognize the power of unconventional marketing campaigns.
3. Celebrating Aging - The celebration of aging proving that age is no longer something to be feared or prevented, but is actually an opportunity for wisdom, experience and personal growth.
1. Fashion and Beauty - Opportunity to embrace aging and recognize the power of unconventional marketing campaigns.
2. Media and Entertainment - Elderly icons and unconventional beauty standards, particularly in the media industry, have led to an aging pop-culture appeal that has influenced consumer behaviour.
3. Health and Wellness - With seniors and boomers getting creative in their hobbies, such as modeling and tattooing, and adopting unconventional practices (like edible body paint) after surgeries, there's a need for new ways to serve their health and wellness needs.