Boomers rewind our disposable culture by embracing elderly icons
Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
Trend Themes
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Aging Pop-culture Appeal — As the boomer generation grows older, pop-culture is becoming intrigued by age and the icons of elderly people which is influencing fashion and consumer behaviour.
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Disruptive Fashion and Beauty Standards — Elderly models, unconventional beauty standards and a growing market for fashion for seniors suggests an opportunity for the fashion industry to embrace aging and recognize the power of unconventional marketing campaigns.
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Celebrating Aging — The celebration of aging proving that age is no longer something to be feared or prevented, but is actually an opportunity for wisdom, experience and personal growth.
Industry Implications
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Fashion and Beauty — Opportunity to embrace aging and recognize the power of unconventional marketing campaigns.
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Media and Entertainment — Elderly icons and unconventional beauty standards, particularly in the media industry, have led to an aging pop-culture appeal that has influenced consumer behaviour.
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Health and Wellness — With seniors and boomers getting creative in their hobbies, such as modeling and tattooing, and adopting unconventional practices (like edible body paint) after surgeries, there's a need for new ways to serve their health and wellness needs.
12 Featured, 48 Examples:
7,979,002 Total Clicks
Date Range:
Feb 09 — Feb 10
Trending:
Hot
Consumer Insight Topics:
