Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,631 more

Embraced Aging

Boomers rewind our disposable culture by embracing elderly icons

Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 50 Examples:
7,185,719 Total Clicks
Date Range:
Feb 09 — Feb 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Celebrating Senior Beauty
Celebrating Senior Beauty
Erwin Olaf's ‘Mature' Models Are Over 70 Years Old
Famed Dutch photographer Erwin Olaf rebels against society’s obsession with youth in his photography series, ‘Mature.’ The provocative series features models in their seventies wearing scandalously racy… MORE
Senior Supermodels
Senior Supermodels
80 Year Old Daphne Selfe Continues to Hit Catwalks After 60 Years
This woman is beautiful. She is also the world’s oldest supermodel. Fantastic! 80-year-old Daphne Selfe has been modeling for SIXTY years and offers show goers a refreshing change from the skinny young… MORE
Racy Seniors
Racy Seniors
Terry Richardson's ‘Mom' Photo Set Glamorizes Old Age
Photographer Terry Richardson shows that his being controversial and scandalous runs in the family in his special photo project, ‘Mom.’ The acclaimed photographer captures his own mother in his trademark… MORE
Middle-Aged Catwalkers
Middle-Aged Catwalkers
Golden Girl Pamela Anderson Models at 40 For Richie Rich
Pamela Anderson rocked the Fashion Week runway for Richie Rich. The former Bay Watch star donned a new bathing suit to grace the catwalk. Gold lamé and glitter completed the unflattering look. Hollywood… MORE
Inking Grandmas
Inking Grandmas
Colin Dale and Karen Fredso Prove That Tattoos are for Everyone
Although tattooing someone’s hands and face is illegal in Denmark, tattoo artist Colin Dale could not resist fulfilling the birthday wish of Karen Fredso. Karen is 103 years of age and to celebrate, she… MORE
Eccentric Elderly Fashion
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
27-year-old Ari Cohen respects his elders so much that he has created a blog to document their impeccable taste in clothing. While the fashion elite in New York are usually thought of as youth, Cohen’s… MORE
Over-40 Fitness Icons
Over-40 Fitness Icons
Middle-Aged Celebs Who Show Age is Just a Number
For years we have been reading in magazines that 40 is the new 30. As women age, many fear getting older because of the stereotypical things that go along with it including weight gain and wrinkles.… MORE
Passionate Senior Romance Editorials
Passionate Senior Romance Editorials
'Young Love' Blooms in Tush Magazine
We’ve seen them on the runway shows, and now senior models are making a dash in fashion magazines editorials. And I’m not talking about typical editorials in which you’d expect a sixty-year-old to appear.… MORE
Boomersutra
Boomersutra
Seniors Spice it Up in Video Sex Guides for Arthritis, Hip Surgery & More
Even though the last thing young people want to think about is their parents and grandparents getting “busy,” seniors are having sex out there. A new video sex guide aimed at the over 50s is getting it… MORE
Boomers in Print Campaigns
Boomers in Print Campaigns
Jerry Hall Sizzles in Ads for Chanel Accessories
It’s not unusual to see women in their 40s modeling. Now it’s time for models in their 50s to take charge. Jerry Hall stars in this Chanel Accessories campaign and she looks beautiful. We know Photoshop… MORE
play_circle_filled Geriatric Girl Power
Geriatric Girl Power
91-Year-Old Rocker Leads Band of Swingin' Seniors
Jerrie Thill has been fronting her own all-girl band for 60 years. She is a super boomer. She is still pounding the skins, and her latest music video just hit YouTube. The video was the idea of her boomer… MORE
Elderly Modeling
Elderly Modeling
Lars Botten Captures the Sparkle in Old and Young
Lars Botten shot this spectacular photo series entitled “Women” that depicts an elderly woman with a younger girl who look remarkably similar (perhaps they are granddaughter and granmother?). The Botten… MORE

Related Trend Reports & Custom Market Research

Related Examples

Blogs for Brutal Tattoos
Blogs for Brutal Tattoos
'Ugliest Tattoos: A Gallery of Regrets' Has the Best of the Worst
Paint Splatter Tattoos
Paint Splatter Tattoos
Amanda Wachob Ventures From Cloth to Skin Tats
Iconic Movie Tattoos
Iconic Movie Tattoos
Permanent Celebrations of Heath Ledger's Joker
45 Pop Culture Tattoos
45 Pop Culture Tattoos
From Michael Jackson Ink to Hello Kitty Body Mods
Armpit Tattoos
Armpit Tattoos
Underarm Flower Bouquet Ink on Pretty Hipsters in Toronto
Patriotic Tattoos
Patriotic Tattoos
Celebrate the 4th of July by Showing Your Love for Your Country
Michael Jackson Tattoos
Michael Jackson Tattoos
Fans Scramble to Honor the King of Pop With Permanent Ink
Fake Naughty Tattoos
Fake Naughty Tattoos
Real Man Nipple Incorporated With Pin-Up Girl Body Ink
Inked Cleavage
Inked Cleavage
Chest Tattoos are Becoming a Sexy Lady Label for the Firm and Wrinkled
Racy Cougar Celebrities
Racy Cougar Celebrities
Brooke Shields' Scandalous Kurv Photo Shoot
26 Sinfully Delicious Terry Richardson Photo Shoots
26 Sinfully Delicious Terry Richardson Photo Shoots
Celebrated Weight Gain
Celebrated Weight Gain
Before and Afters of Too Skinny Celebrities Who Have Bounced Back
Self-Deprecating Celebrities
Self-Deprecating Celebrities
Lindsay Lohan's eHarmony Profile on Funny or Die
Provocative Watch Editorials
Provocative Watch Editorials
Terry Richardson Has a Scandalous Time in Vogue Hommes
Elderly Fairytale Heroines
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
Text-to-Voice Wands
Text-to-Voice Wands
'Voice Stick' Facilitates the Blind, the Elderly and the Lazy
play_circle_filled Madonna, Grannies and Boomer Innovation
Madonna, Grannies and Boomer Innovation
From Digitally Aged Celebrities to Grannies For Hire
Bombshell-Chic Campaigns
Bombshell-Chic Campaigns
Pamela Anderson Appears in Vivienne Westwood S/S '09 Ads
Glamorized Editorial Violence
Glamorized Editorial Violence
Vogue Hommes Int'l Gets into Shocktography With Lara St
Wrinkly Sidekick Campaigns
Wrinkly Sidekick Campaigns
Dolce & Gabbana Surprise With Aging Background Models
play_circle_filled Collaborative Crowdsourced Music Videos
Collaborative Crowdsourced Music Videos
Bjork's "The Dull Flame of Desire"
Top 20 Boomer Trends in 2008
Top 20 Boomer Trends in 2008
Outsourcing Boring Parts of Being a Band
Outsourcing Boring Parts of Being a Band
‘Muck Work' Helps Promote Your Music Online
play_circle_filled Credit Crunch Music Videos
Credit Crunch Music Videos
BleedTheWorld.com Pokes Fun at Finance Industry
play_circle_filled Bracelets from Used Guitar Strings
Bracelets from Used Guitar Strings
‘Wear Your Music' Charitable Jewelry
play_circle_filled Boomertography
Boomertography
Cindy Sherman's Post-Modern 'Paintings'
Stylish Seniors
Stylish Seniors
Photoblog Celebrates Fashion-Forward Retirees
31 Cool Things for Seniors
31 Cool Things for Seniors
More Age Appropriate For Hugh Hefner Than Holly Madison
Olympic Runway Models
Olympic Runway Models
Leryn Franco Catwalk Photos
play_circle_filled Hip Hop Grannies
Hip Hop Grannies
Dance Teams for Seniors
Fitness Competitions for Seniors
Fitness Competitions for Seniors
79 Year-Old Bodybuilder Ray Moon
Seniors in Fashion Ads
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
Seniors on the Catwalk (Again)
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
Seniors on the Catwalk
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
Phones for Elderly (Part 4)
Phones for Elderly (Part 4)
The Sens Phone
play_circle_filled Seniors on Facebook
Seniors on Facebook
Comedy Sketch On Granny Poking
27 Innovations for Seniors
27 Innovations for Seniors
When Ads Cross The Line
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
Provocative Billboards
Provocative Billboards
Belvedere Ads Too Racy?
Controversial Photo Exhibits
Controversial Photo Exhibits
Jackass by Terry Richardson
Senior Models To Reflect Product Aging
Senior Models To Reflect Product Aging
Goodyear Model for Tires that Never Get Old
Celebrity Lingerie
Celebrity Lingerie
Pamela Anderson's Sexy Designs + TV Show
Monks on the Catwalk
Monks on the Catwalk
A Fashion Show To Win Back Buddhist Believers
Sex In Their 80s
Sex In Their 80s
Seniors Know How To Keep It Up
$260,150 Chanel "Diamond Forever" Tote
$260,150 Chanel "Diamond Forever" Tote
World's Most Expensive Bag
55+ is the New Generation Sexy
55+ is the New Generation Sexy
Boomers Rule Australia's Sex Trade Industry
Chanel Tennis Racket
Chanel Tennis Racket
Sport Equipment For The Brand Conscious
Elderly As Actors
Elderly As Actors
97 Year Old Woman is Hollywood's Fresh Face
Playgrounds For The Elderly
Playgrounds For The Elderly
Robotic Exoskeleton to Aid the Elderly or Workers
Robotic Exoskeleton to Aid the Elderly or Workers