Brand-loyal consumers turn to custom looks to emphasize logos
Implications - An attraction to customization for many is that it offsets flashy branding; however, a new wave of brand-flaunting DIY projects embraces and even emphasizes icons and logos. Particularly with popular brands, consumers are pushing to draw as much attention as possible to their products.
Trend Themes
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Brand Emphasis — Consumers are increasingly adorning their products with logos and icons to stand out from their peers.
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Personalization — Consumers value the ability to customize and express themselves through their purchased products.
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Pop Culture Appeal — Decals featuring characters and references from popular TV shows and movies are in high demand among consumers.
Industry Implications
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Technology — Companies can innovate in the creation of customizable gadgets and accessories to appeal to consumers who want to express their individuality through their technology.
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Fashion — Designers and retailers can capitalize on the trend of brand-emphasis through clothing and accessories adorned with popular logos.
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Entertainment — Companies can create merchandise featuring references to popular pop culture properties to appeal to fans' desire to display their fandom.
8 Featured, 49 Examples:
2,029,353 Total Clicks
Date Range:
Jun 09 — Jan 10
Trending:
Hot
Consumer Insight Topics:
