These days, tattooing is fairly mainstream, but when I saw these armpit tattoos on Chandel Bodner at an art show in Toronto, I stopped in my tracks.
According to Bodner, armpit tattoos are fairly common but usually are part of sleeves. At any rate, these armpit tattoos definitely stand out from the norm.
Implications - Though tattoos were once seen as taboo, they are now widely accepted as a mainstream movement. Thus, consumers who seek more underground innovation are finding new ways to incorporate ink into their lives, resulting in odd tattoos such as these underarm embellishments. For consumers, expression is simply not enough--the true goal is individualism at any cost.