This is a poster ad for Goodyear Tires featuring a scantily clad, rather mature model in a revealing pose. The accompanying text says, "Goodyear truck tires with max technology. The only thing in your truck that never gets old."
This straight forward ad was created by advertising agency Leagas Delaney in Milan, Italy. The Creative Directors Stefano Campora and Stefano Rosselli did a great job at driving the point of this Goodyear
Implications - The parody of the nature of aging is one that is increasing in today's society. The inevitable fact that we all will grow older with time is something that fascinates consumers and should be taken into consideration when marketing.
Senior Models To Reflect Product Aging
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Goodyear Model for Tires that Never Get Old
- By: lourdes sanchez bayasApr 16, 2008 Updated: Mar 31 2011