Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cheese
Dressing
Blue cheese is reformatted to improve the flavor of various food items.
2.9
Trend score
Trend
What is the Cheese Dressing trend?
Cheese Dressing: Blue cheese is being incorporated into artisan dressings, toppings and dips in order to improve the variety that the dairy product offers. These items can be added to everything from salads to popcorn to improve flavor.
Insight
The consumer insight behind the Cheese Dressing trend
Consumers are becoming increasingly adventurous with flavor, particularly as having less to do outside the home has led them to be more experimental with the activities they take part in inside the home. Brands that offer them more adventurous options without consumers having to do the work appeal via convenience.
Trend themes
Themes within the Cheese Dressing trend
Three behaviours holding the trend together01
Adventurous Tastes
Consumers are becoming more adventurous with flavor in food products; Opportunity for brands to offer more unique and bold flavor profiles.
02
Convenience
Brands that offer convenient options for adventurous flavors without consumers having to do the work appeal to consumers.
03
Artisanal and Handmade Products
Handmade and artisanal small-batch products made with premium and natural ingredients resonate well with consumers; Opportunity for gourmet food, fashion/accessory, and beauty industry professionals to tap into this trend.
Industry implications
What the Cheese Dressing trend means for industry
Where the trend changes the playbookFor
Gourmet Food Industry
Brands can explore unique, bold flavors and convenient options while offering high-quality artisanal products.
For
Fashion/Accessory Industry
There is a market for consumers who appreciate quality, experience, and artisanal craftsmanship across different industries.
For
Beauty Industry
Similar to the gourmet food industry, consumers are interested in premium, natural ingredients and enjoy the experience of handmade small-batch products.
Workshop question
How is your brand allowing consumers to experiment?
Trend signals
Trend signals for Cheese Dressing
Trend score 2.9 out of 10, from popularity 50%, activity 27%, freshness 9%.
Popularity50%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Cheese Dressing trend
4 featured examples from Oct 16, 2020CategoryLifestyle
Powdered Blue Cheese Toppings
Rogue Creamery's Blue Heaven Blue Cheese Powder is Convenient
The food and beverage industry can utilize the trend of convenience in food toppings to create new products that provide easy and delicious options for consumers.
CategoryLifestyle
Artisan Blue Cheese Dressings
Fortnum & Mason's Blue Cheese Dressing is Ideal for Salads and Meats
The food manufacturing industry can explore unique flavor profiles and premium ingredients for artisan dressings.
CategoryLifestyle
Small-Batch Blue Cheese Condiments
Harvey Nichols' Blue Cheese Mayo Boasts Extra Virgin Olive Oil
Producing small-batch, high-quality condiments is a disruptive innovation opportunity in the gourmet food industry.
CategoryLifestyle
Chunky Blue Cheese Dips
Litehouse's Chunky Blue Cheese Dip Features 25% More Blue Cheese
The food and beverage industry can enhance their existing products to meet the growing demand for premium and healthy options, and offer different packaging options to consumers.
