The Kraft Heinz Variety Game Pack is a new product created in partnership with Big G Creative as a set of pastimes for families that are all themed with consumer packaged goods (CPGs) in mind.
The pack includes the Kraft Macaroni & Cheese Game, the Jell-O Jiggler Slap Game and the Heinz Ketchup Dice Game, which are all themed around their namesake product. Each game comes packed with a faux version of the namesake product as well as everything needed for players to partake in the pastime.
The Kraft Heinz Variety Game Pack is available at Target retail stores as well as online at a price point of $19.99 and helps to expand the reach of the CPG brand, while also providing consumers with a way to celebrate their love for specific products.
Image Credit: Kraft Heinz