Brands are debuting practical & aesthetically friendly insect repellents
Trend - Many companies are reimagining the traditional design of insect repellents. While some brands are incorporating a multi-functional aspect that increases the practical value of the product, others create aesthetically forward designs that capture attention and can be seamlessly integrated into the home.
Insight - Contemporary consumers are placing a premium on aesthetics and because of this, many are taking note of the appearance of a product when making purchasing decisions and evaluating if it matches their personal styles and the ambiance of their space. As this extends both in the case of desires and needs, a demand is created for necessary household products to be aesthetically friendly. When practical goods are seamlessly integrated into the home, consumers feel more at ease, because their design vision of a given space is upheld.
Insight - Contemporary consumers are placing a premium on aesthetics and because of this, many are taking note of the appearance of a product when making purchasing decisions and evaluating if it matches their personal styles and the ambiance of their space. As this extends both in the case of desires and needs, a demand is created for necessary household products to be aesthetically friendly. When practical goods are seamlessly integrated into the home, consumers feel more at ease, because their design vision of a given space is upheld.
Workshop Question - How can your brand combine aesthetics and functionality in a product?
Trend Themes
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Aesthetically-friendly Insect Repellent — Contemporary consumers are placing a premium on aesthetics creating demand for necessary household products, including insect repellent, to be aesthetically friendly.
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Multipurpose Insect-repelling Devices — Consumers value multi-functional products that provide both an essential household functionality and insect-repelling properties, creating opportunities for companies to innovate with their products.
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Natural Insect Repellent Oils — As more people look for environmentally-friendly and natural alternatives, there is an opportunity for companies to incorporate scientifically-engineered natural essential oil combinations into their insect repellent products.
Industry Implications
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Home Decor and Interior Design — As consumers increasingly prioritize aesthetics in their household products, companies in the home decor and interior design industry can incorporate insect-repellent components into their products to meet the needs of aesthetically-conscious consumers.
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Outdoor Recreation — Multipurpose insect-repelling devices and natural insect repellent oils can create opportunities for innovation in the outdoor recreation industry, providing consumers with effective and convenient solutions to insect problems while enjoying outdoor activities.
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Personal Care and Wellness — With the rise of natural and eco-friendly products, the personal care industry can develop new insect repellent products that are safe and effective for human use and considerate of the environment.
4 Featured, 36 Examples:
117,896 Total Clicks
Date Range:
Oct 20 — Jun 22
Trending:
Warm
Consumer Insight Topics:
