adidas Originals works in collaboration with Chinese brand HEYTEA on a joint design of its signature ZX 7000 sneaker silhouette. HEYTEA started off as a small tea shop in 2012 located in Guangdong and has expanded exponentially throughout outlets in Asia. It is rooted in traditional practices and created the popularized Cheezo tea, a creamy tea drink that features salted cheese from New Zealand.
The new sneaker blends hues of purple, white, and pink to create what is now entitled the 'Grape Cheezo' colorway. The tea-inspired footwear boasts a shimmery coat, clear TPU overlays, and pleated upper construction. It also features HEYTEA's logo on the tongue label as a reference to its collaborative effort, rounded out by a special dripped visual on the midsole.
Image Credit: adidas Originals