HEYTEA Joins adidas Originals on a Special Pair of ZX 7000 Sneakers
References: highsnobiety
adidas Originals works in collaboration with Chinese brand HEYTEA on a joint design of its signature ZX 7000 sneaker silhouette. HEYTEA started off as a small tea shop in 2012 located in Guangdong and has expanded exponentially throughout outlets in Asia. It is rooted in traditional practices and created the popularized Cheezo tea, a creamy tea drink that features salted cheese from New Zealand.
The new sneaker blends hues of purple, white, and pink to create what is now entitled the 'Grape Cheezo' colorway. The tea-inspired footwear boasts a shimmery coat, clear TPU overlays, and pleated upper construction. It also features HEYTEA's logo on the tongue label as a reference to its collaborative effort, rounded out by a special dripped visual on the midsole.
Image Credit: adidas Originals
The new sneaker blends hues of purple, white, and pink to create what is now entitled the 'Grape Cheezo' colorway. The tea-inspired footwear boasts a shimmery coat, clear TPU overlays, and pleated upper construction. It also features HEYTEA's logo on the tongue label as a reference to its collaborative effort, rounded out by a special dripped visual on the midsole.
Image Credit: adidas Originals
Trend Themes
1. Tea-inspired Fashion Collaborations - The fusion of tea culture into fashion design has potential for luxury brands to create unique and exclusive products that appeal to niche markets.
2. Food and Beverage Brand Collaborations - Collaborative efforts, such as HEYTEA x adidas, enable food and beverage brands to expand their audiences through the creation of novel and eye-catching products.
3. Incorporating Cultural Heritage in Fashion Design - Brands that incorporate cultural icons can generate a positive impact by celebrating traditions and offering distinctive designs.
Industry Implications
1. Fashion - Fashion brands have significant opportunities to capitalize on the fusion of traditionally unrelated industries, such as tea and footwear.
2. Food and Beverage - By collaborating with fashion brands, food and beverage businesses can generate a new customer base and expand their reach beyond traditional products and services.
3. Retail - Innovative collaborations like HEYTEA x adidas offer opportunities in the retail industry to market and sell exclusive and limited-edition products that keep customers engaged and build brand loyalty.
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