As part of its St. Patrick's Day cheese collection with Happy Farms, discount supermarket chain Aldi launched a festive green cheese in the form of a Pesto Gouda. While consumers are undoubtedly familiar with blue cheese, this bright green cheese offers a new kind of experience that pairs the familiar taste of gouda cheese with basil and garlic.
Ahead of St. Patrick's Day this year, Aldi has also released Aged Irish Cheddar, Irish Cheddar with Beer and Irish Cheddar with Whiskey, as well as an English Sage Derby, which also boasts a bold green color.
With the aim of creating highly shareable—and especially Instagrammable—food products, some brands are turning to colored cheese to create standout dishes like rainbow nacho platters and fries topped with colored cheese.
What's Driving This Trend
- Colored Cheese Products
- Creating unique, Instagrammable experiences through colored cheese products, such as cheese with green pesto, offers a disruptive innovation opportunity for food and beverage companies.
- Festive Food Collections
- Releasing holiday-themed collections of food products, such as Aldi's St. Patrick's Day cheese collection, presents a disruptive innovation opportunity for grocery store chains and food companies.
- Novelty Food Offerings
- Introducing novelty food offerings, such as cheese with infused flavors and bold colors, presents a disruptive innovation opportunity for companies looking to create unique culinary experiences.
Who This Affects Most
- Food and Beverage
- Developing new, unique food products and flavors, such as cheese infused with green pesto, presents a disruptive innovation opportunity for companies in the food and beverage industry.
- Grocery Stores
- Creating themed food collections, such as Aldi's St. Patrick's Day cheese collection, presents a disruptive innovation opportunity for grocery store chains to entice customers with seasonal and limited-time products.
- Social Media Marketing
- Developing visually striking and shareable food products, such as colored cheese, presents a disruptive innovation opportunity for food companies and marketers looking to leverage social media to promote their products.
