The popularity of outdoor art experiences is rising during the COVID-19 pandemic
Trend - Many museums and cultural institutions are adapting to the COVID-19 pandemic by offering immersive outdoor experiences. Whether it is a guided walking tour or an on-site exhibition, these initiatives offer something exciting to visitors.
Insight - Many consumers are looking to engage with recreational activities in a safe way during the COVID-19 pandemic. As a result, individuals are prioritizing experiences that are first-and-foremost outdoor and socially distanced. Not only does this allow them to partake in entertainment and education outside of the home—but it also grants them peace of mind as they are assured the risk of catching the virus is low.
Insight - Many consumers are looking to engage with recreational activities in a safe way during the COVID-19 pandemic. As a result, individuals are prioritizing experiences that are first-and-foremost outdoor and socially distanced. Not only does this allow them to partake in entertainment and education outside of the home—but it also grants them peace of mind as they are assured the risk of catching the virus is low.
Workshop Question - Conceptualize an indoor experience that is adapted for outside.
Trend Themes
1. Outdoor Museum Experiences - The COVID-19 pandemic has accelerated the adoption of outdoor museum experiences by cultural institutions, providing visitors with a way to engage in entertainment and education while minimizing the risk of catching the virus.
2. Augmented Reality Museums - Innovative cultural institutions are leveraging augmented reality (AR) to enable immersive and educational experiences for visitors.
3. Self-guided Tours - Self-guided tours are becoming increasingly popular during the COVID-19 pandemic, allowing individuals to engage in outdoor recreational activities in a safe and socially distanced way.
Industry Implications
1. Museums and Cultural Institutions - Museums and cultural institutions can embrace the trend of outdoor experiences and AR-based installations to drive visitation and enhance the in-person experience for visitors.
2. Architecture and Design - Architects and designers can draw inspiration from undulating musical museums and leverage AR technology to create immersive and engaging physical spaces that celebrate art and culture.
3. Technology and Software - The trend of AR-based installations presents opportunities for technology and software companies to develop platforms and tools for cultural institutions to create immersive visitor experiences.
4 Featured, 31 Examples:
76,296 Total Clicks
Date Range:
Oct 20 — Jan 22
Trending:
Warm
Consumer Insight Topics:
