Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Outdoor
Museum
The popularity of outdoor art experiences is rising during the COVID-19 pandemic.
3.8
Trend score
Trend
What is the Outdoor Museum trend?
Outdoor Museum: Many museums and cultural institutions are adapting to the COVID-19 pandemic by offering immersive outdoor experiences. Whether it is a guided walking tour or an on-site exhibition, these initiatives offer something exciting to visitors.
Insight
The consumer insight behind the Outdoor Museum trend
Many consumers are looking to engage with recreational activities in a safe way during the COVID-19 pandemic. As a result, individuals are prioritizing experiences that are first-and-foremost outdoor and socially distanced. Not only does this allow them to partake in entertainment and education outside of the home—but it also grants them peace of mind as they are assured the risk of catching the virus is low.
Trend themes
Themes within the Outdoor Museum trend
Three behaviours holding the trend together01
Outdoor Museum Experiences
The COVID-19 pandemic has accelerated the adoption of outdoor museum experiences by cultural institutions, providing visitors with a way to engage in entertainment and education while minimizing the risk of catching the virus.
02
Augmented Reality Museums
Innovative cultural institutions are leveraging augmented reality (AR) to enable immersive and educational experiences for visitors.
03
Self-guided Tours
Self-guided tours are becoming increasingly popular during the COVID-19 pandemic, allowing individuals to engage in outdoor recreational activities in a safe and socially distanced way.
Industry implications
What the Outdoor Museum trend means for industry
Where the trend changes the playbookFor
Museums and Cultural Institutions
Museums and cultural institutions can embrace the trend of outdoor experiences and AR-based installations to drive visitation and enhance the in-person experience for visitors.
For
Architecture and Design
Architects and designers can draw inspiration from undulating musical museums and leverage AR technology to create immersive and engaging physical spaces that celebrate art and culture.
For
Technology and Software
The trend of AR-based installations presents opportunities for technology and software companies to develop platforms and tools for cultural institutions to create immersive visitor experiences.
Workshop question
Conceptualize an indoor experience that is adapted for outside.
Trend signals
Trend signals for Outdoor Museum
Trend score 3.8 out of 10, from popularity 48%, activity 55%, freshness 11%.
Popularity48%
Activity55%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Outdoor Museum trend
4 featured examples from Oct 14, 2020 to Jan 26, 2022CategoryAutos
Drive-Thru Outdoor Museums
Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month
Art exhibitions and museums can benefit from embracing a drive-thru format to offer safe, unique and immersive experiences to visitors.
CategoryArt & Design
Undulating Musical Museums
This Hungarian Museum's Rooftop is Inspired By Sound Waves
By combining creativity and functionality, architects can create unique and visually stunning buildings that attract attention and win awards.
CategoryArt & Design
Self-Guided Art Walks
The Block Campus Art Walk Engages the Public with Campus Sculptures
Opportunity for museums to create self-guided art walks and engage the public in outdoor recreational experiences.
CategoryPop Culture
Immersive City Museums
The Museum of the Hidden City Invites You to Explore San Francisco
Augmented reality technology can revolutionize the tourism industry by offering unique, interactive experiences for visitors.
