Self-guided artworks can prove to be a worthwhile endeavor during the COVID-19 pandemic as it engages individuals outdoors and allows them to learn something new. The Block Museum of Art’s Campus Art Walk is one such recreational experience for the public in Illinois' Northwestern and Evanston communities.
The self-guided art walk boasts a total of 16 sculptures. The space is accessible and individuals can opt-in for an audio guide, who provides context and helps viewers engage, either online or by calling a phone number. Lindsay Bosch, the Block Museum's senior manager of marketing and communications shares that "one of the fun things about the Campus Art Walk is that you don’t have to have a certain amount of time. If you’re visiting the campus, if you’re just passing through, you can see a couple, or you can go off and do them all.”
Image Credit: Sean Su Photography
Why This Trend Is Growing
- Self-guided Art Walks
- Opportunity for museums and cultural institutions to engage the public and provide outdoor recreational experiences during the COVID-19 pandemic.
- Audio Guides
- Potential for audio guide services to enhance self-guided art walks by providing context and interactive experiences for viewers.
- Accessible Sculpture Spaces
- Demand for accessible outdoor spaces with sculptures that can be explored and appreciated by individuals at their own pace.
Industries Being Reshaped
- Museums and Cultural Institutions
- Opportunity for museums to create self-guided art walks and engage the public in outdoor recreational experiences.
- Tourism and Hospitality
- Potential for tourism companies to offer self-guided art walk experiences as a unique attraction for visitors.
- Technology and Digital Media
- Opportunity for audio guide service providers to develop innovative digital solutions for self-guided art walks, such as mobile apps or virtual reality experiences.
