Marketplaces are now taking place virtually to keep people safe
Trend - Now that at-home shopping is people's only completely safe option, ecommerce is booming. Marketplaces are now included in this shift, with everything from farmers' to christmas markets now taking place virtually.
Insight - As safety precautions become the norm in retail and public spaces, consumers still want to experience the normalcy that they've lost in recent months. Though their previous shopping and recreational habits look different now, having adapted alternatives is easier on consumers than having no alternatives at all.
Insight - As safety precautions become the norm in retail and public spaces, consumers still want to experience the normalcy that they've lost in recent months. Though their previous shopping and recreational habits look different now, having adapted alternatives is easier on consumers than having no alternatives at all.
Workshop Question - How will your brand continue to adapt as the pandemic goes on?
Trend Themes
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Virtual Marketplaces — As safety precautions become the norm in retail and public spaces, ecommerce is booming and adapters enable businesses to shift traditional markets online, creating virtual marketplaces that open up new opportunities and revenue streams.
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Immersive Festivals — As virtual events become more mainstream, immersive festivals offer a new form of entertainment, connecting people safely and allowing them to experience the normalcy they crave while still observing safety protocols.
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Virtual Art Marketplaces — Virtual events empower artists and creators to showcase their work and connect with buyers all over the world, opening up new opportunities for revenue streams, collaboration, and exposure.
Industry Implications
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E-commerce — As virtual marketplaces become more mainstream, traditional retailers must adapt and shift their focus online, creating new opportunities for businesses who can help with digital transformations, logistics, and marketing in the e-commerce space.
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Entertainment — As virtual events become more sophisticated, traditional event organizers and entertainment companies must adapt to the new normal, creating opportunities for companies who can help develop these events, offer new technologies to enhance the experience, and create immersive experiences for event attendees.
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Art and Design — Virtual art marketplaces present new opportunities for artists and creators to showcase their work and connect with buyers, opening up new revenue streams and collaboration opportunities for visual artists, graphic designers, and other creative professionals.
4 Featured, 36 Examples:
56,971 Total Clicks
Date Range:
Jun 20 — Oct 20
Trending:
Warm
Consumer Insight Topics:
