Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Marketplace
Marketplaces are now taking place virtually to keep people safe.
5.4
Trend score
Trend
What is the Virtual Marketplace trend?
Virtual Marketplace: Now that at-home shopping is people's only completely safe option, ecommerce is booming. Marketplaces are now included in this shift, with everything from farmers' to christmas markets now taking place virtually.
Insight
The consumer insight behind the Virtual Marketplace trend
As safety precautions become the norm in retail and public spaces, consumers still want to experience the normalcy that they've lost in recent months. Though their previous shopping and recreational habits look different now, having adapted alternatives is easier on consumers than having no alternatives at all.
Trend themes
Themes within the Virtual Marketplace trend
Three behaviours holding the trend together01
Virtual Marketplaces
As safety precautions become the norm in retail and public spaces, ecommerce is booming and adapters enable businesses to shift traditional markets online, creating virtual marketplaces that open up new opportunities and revenue streams.
02
Immersive Festivals
As virtual events become more mainstream, immersive festivals offer a new form of entertainment, connecting people safely and allowing them to experience the normalcy they crave while still observing safety protocols.
03
Virtual Art Marketplaces
Virtual events empower artists and creators to showcase their work and connect with buyers all over the world, opening up new opportunities for revenue streams, collaboration, and exposure.
Industry implications
What the Virtual Marketplace trend means for industry
Where the trend changes the playbookFor
E-commerce
As virtual marketplaces become more mainstream, traditional retailers must adapt and shift their focus online, creating new opportunities for businesses who can help with digital transformations, logistics, and marketing in the e-commerce space.
For
Entertainment
As virtual events become more sophisticated, traditional event organizers and entertainment companies must adapt to the new normal, creating opportunities for companies who can help develop these events, offer new technologies to enhance the experience, and create immersive experiences for event attendees.
For
Art and Design
Virtual art marketplaces present new opportunities for artists and creators to showcase their work and connect with buyers, opening up new revenue streams and collaboration opportunities for visual artists, graphic designers, and other creative professionals.
Workshop question
How will your brand continue to adapt as the pandemic goes on?
Trend signals
Trend signals for Virtual Marketplace
Trend score 5.4 out of 10, from popularity 79%, activity 73%, freshness 9%.
Popularity79%
Activity73%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Marketplace trend
4 featured examples from Jun 30 to Oct 16, 2020CategoryBusiness
Virtual Christmas Markets
The World’s Biggest Virtual Christmas Market Will Run in November
Disruptive innovation opportunity: Integrate virtual Christmas markets into existing e-commerce platforms, allowing customers to seamlessly shop both online and in-person.
CategoryMarketing
Digital Sweets-Focused Festivals
Dessert Goals Restructures Its Event Due to the COVID-19 Outbreak
Event planning companies can embrace virtual events and develop creative strategies to deliver engaging and interactive experiences for clients.
CategoryLifestyle
Virtual Farmers' Market Apps
Chipotle's Online Marketplace Supports Supplies & Farmers
Opportunity for the agriculture industry to adopt online marketplaces and e-commerce solutions to reach consumers directly.
CategoryArt & Design
Virtual Art Marketplaces
Hallmark's Hallmarket Shares Artwork by Hallmark Employees and Retirees
The virtual art marketplace trend presents opportunities for e-commerce platforms to specialize in facilitating art transactions and supporting artists.
