Category
Tech
Delegated Interfaces
Trend cluster
Category
Weather
Service
Weather apps and platforms offer increasingly niche and custom information.
2.6
Trend score
Trend
What is the Weather Service trend?
Weather Service: Weather platforms are becoming more dynamic in their abilities, with apps offering everything from hyper-local weather information to tips and recommendations for what to wear based on that day's weather.
Insight
The consumer insight behind the Weather Service trend
With consumers having access to information they need exactly when they want it, they now expect more from brands. Now, consumers expect that brands are able to tailor recommendations and tips to their exact needs, whether they're based on preferences or what would be useful in that particular moment.
Trend themes
Themes within the Weather Service trend
Three behaviours holding the trend together01
Hyper-Customized Weather Information
Consumers increasingly expect accurate, hyper-customized weather information and recommendations from weather platforms and apps.
02
Integration of Smart Glasses Technology
The recent update of Focals by North's smart glasses with advanced features such as GPS and messaging integration shows the potential for further technological advancements in smart glasses.
03
Streamlined Apps with Personalized Recommendations
Apps like Latitude demonstrate the demand for streamlined apps that prioritize personalized content and recommendations, with the capability of serving as a one-stop-shop for morning routines.
Industry implications
What the Weather Service trend means for industry
Where the trend changes the playbookFor
Weather Forecasting Industry
The weather forecasting industry has the opportunity to further develop and integrate hyper-customized data and personalized recommendations into their apps and platforms to satisfy consumer demands.
For
Smart Glasses Industry
The smart glasses industry can learn from Focals by North's new update and further integrate advanced features such as GPS and messaging integration to improve overall user experience.
For
Fashion and Lifestyle Industry
The fashion and lifestyle industry can take inspiration from Latitude's streamlined app and prioritize personalized content and recommendations to improve user experience and engagement.
Workshop question
How is your brand prioritizing customization for its customers?
Trend signals
Trend signals for Weather Service
Trend score 2.6 out of 10, from popularity 33%, activity 35%, freshness 9%.
Popularity33%
Activity35%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Weather Service trend
4 featured examples from Jul 31, 2018 to Oct 19, 2020CategoryTech
Chic Hybrid Smart Glasses
'Focals' by North's New AI Glasses Have a Holographic Display
The combination of fashion and technology inherent in smart glasses presents an opportunity for luxury fashion brands to develop uniquely branded and customized products.
CategoryLifestyle
Fashion-Focused Weather Apps
The Latitude App Fuses Weather and Fashion
Fashion companies can take advantage of the popularity of weather-based personalization apps to provide more targeted and relevant product recommendations, as well as innovative c…
CategoryTech
Live Weather Notification Apps
Carrot’s Live Weather App Gets Increased Functionality
CARROT's update reveals opportunities for mobile app developers to create weather notification features that offer increased functionality and personalization.
CategoryTech
Precision Hyper-Local Weather Apps
'WeatherKit' Has a Designer Interface and Advanced Data
Farmers can leverage hyper-local weather forecasting to optimize crop yield and reduce the impact of weather-related losses.
