Underwear Trend Clusters

Responding to the heightened expectations consumers have today, emerging brands in the undergarment space are designing and popularizing underwear products that serve a secondary purpose.

Megatrends

Hybridization

Many pleasure-seeking consumers are treating themselves with necessities that not only cover the basics, but also offer a luxury experience. To reconcile the higher cost of such items, consumers want to ensure the product was made ethically and sustainably.

Megatrends

CatalyzationCurationPersonalization

Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach.

Megatrends

AuthenticitySimplicity

With viral media and online culture resulting in more open and expressive methods of communication, modern consumers are becoming more comfortable with showcasing their own individuality.

Megatrends

PersonalizationTribalism

Up until this point, what constituted "good lingerie" was whether a piece served its function and its ability to flatter the body. In an age of personal branding however, consumers are demanding more from their undergarments. This has resulted in a slew of niche unmentionables.

Megatrends

ExperiencePersonalizationTribalism

Leggings have become credit crunch go-to fashion pieces, particularly those with unique colors or detailing like intricate stitching, rhinestones or intentional rips. Whether couture or fast fashion, embellished legwear has become an easy, lightweight and affordable way to add flair to any outfit.

Megatrends

Hybridization

When times are tough, a laugh is hard to come by. Undergarments with a sense of humor remind the wearer that no matter how hard the day is, they’re safeguarding a silly secret. And mismatched collections similarly speak to tight budgets that can’t accommodate luxuries like matching lingerie.

Megatrends

NostalgiaYouthfulness

Whether it’s the rise in openly gay marriages, or simply a desire to dress up more for romantic encounters in general, men are expressing a yearning to dress in erotic, fem-style lingerie. This trend opens up an unlimited amount of new product categories that only need a simple refit.

Megatrends

Authenticity

Fashion designers are getting more elaborate with their gowns, and often that means abnormal cuts and the chance of bra exposure. To address this, innovative lingerie designers have created underwear, bras and other covert accessories that hugely impact the success of modern fashions.

Megatrends

Simplicity