Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Transformer Lingerie

Cover Cleavage With a 'Figs' Bra

— March 22, 2008 — Fashion
When Victoria’s Secret announced they thought their image had become “too sexy” and irrelevant to their customers, much of the fashion world was confused.

In order to create the shift to a less sex-related angle, they’ve had to relaunch their marketing campaigns and create new products. One such product could be Figs, a new cleavage covering bra.

At first that might sound a little contradictorily. If a woman didn’t want to show her cleavage, she would just wear higher cut shirts, right? In theory, that sounds great, but with the new bra by Shanelle Wenell, women don’t have to restrict their fashion choices, and don’t have to roast in the warm summer weather just because they don’t want their boobs hanging out.

The bra has removable bra covers called Figlets that, when pulled from one cup to the other, cover the cleavage like a camisole would. The advantage of having this T-shirt built into a bra is that the bulkiness of wearing a tanktop underneath is eliminated. They come in solid or lace, depending what you want to show off under shirts with plunging necklines.

Wenell, the designer of the Figs bra says, “Today’s society has gotten away from femininity with elegance. I knew I couldn’t change fashion overnight, but I could give it more relevance to women like myself and that’s what the bra aims to do, give women the choice to wear today’s fashion with a lot more elegance and sophistication.”

The Figs Bras are sort of like the bum covers we saw a while back; they act like a long undershirt or tank top to prevent thongs from poking out, yet they do so without the bunching a camisole might cause.
6.1
Score
Popularity
Activity
Freshness