Years of Branding Shredded - Victoria's Secret Doesn't Like Sexy Anymore (VIDEO)

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  Going Like Sixty

By: Going Like Sixty
 On: Mar 4, 08
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Years of Branding Shredded - Victoria's Secret Doesn't Like Sexy Anymore (VIDEO) [Edit]




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After spending a quarter of a bazillion dollars on prime time sexy fashion shows, Victoria’s Secret CEO has decided that sexy is not the image they want. “Ultra-feminine” is the moniker she has tagged their new lineup with. Sales dropped 8% and would have fallen more if not for the success of Pink - aimed at the younger female demo.

Cross Marketing Super Bowl & Valentines - Victoria’s Secret Covers all Bases (VIDEO)

The Victoria’s Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the “What Is Sexy?” list, … [More]






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Via: online.wsj  

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