After spending a quarter of a bazillion dollars on prime time sexy fashion shows, Victoria's Secret CEO has decided that sexy is not the image they want. "Ultra-feminine" is the moniker she has tagged their new lineup with. Sales dropped 8% and would have fallen more if not for the success of Pink - aimed at the younger female demo.
Implications - Tired of all the revealing styles on the market today, female shoppers are looking for more subdued designs. Products that feature a way to look sexy while staying classy are more attractive than over exaggerated aesthetics. Designers could integrate this simpler element into their pieces in order to appeal to more consumers.
Years of Branding Shredded
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