After spending a quarter of a bazillion dollars on prime time sexy fashion shows, Victoria's Secret CEO has decided that sexy is not the image they want. "Ultra-feminine" is the moniker she has tagged their new lineup with. Sales dropped 8% and would have fallen more if not for the success of Pink - aimed at the younger female demo.
Implications - Tired of all the revealing styles on the market today, female shoppers are looking for more subdued designs. Products that feature a way to look sexy while staying classy are more attractive than over exaggerated aesthetics. Designers could integrate this simpler element into their pieces in order to appeal to more consumers.
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Years of Branding Shredded
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