Category
Fashion
Smile Cosmetics
Trend cluster
Category
Functional
Fashion
Underwear secrets that make modern fashions more comfortable and aesthetic.
4.4
Trend score
Trend
What is the Functional Fashion trend?
Functional Fashion: Fashion designers are getting more elaborate with their gowns, and often that means abnormal cuts and the chance of bra exposure. To address this, innovative lingerie designers have created underwear, bras and other covert accessories that hugely impact the success of modern fashions.
Trend themes
Themes within the Functional Fashion trend
Three behaviours holding the trend together01
Functional Lingerie
Lingerie designers are creating innovative solutions to address fashion designers' elaborate and challenging designs, creating a new niche of functional lingerie.
02
Virtual Fitting Rooms
Online lingerie stores are introducing interactive virtual fitting rooms to provide a more fun and engaging shopping experience, cutting down on traditional in-store shopping hassles for customers.
03
Smart Lingerie
Innovative lingerie is changing the game with embeded solar panels, smart sweat-wicking technologies and thermo-regulating materials that solve real-life problems and add an extra layer of functionality.
Industry implications
What the Functional Fashion trend means for industry
Where the trend changes the playbookFor
Fashion Design
Fashion designers can take advantage of functional lingerie to create more elaborate and challenging designs without compromising on functionality.
For
E-commerce
The introduction of virtual fitting rooms in online lingerie stores is revolutionizing the way customers shop and providing a more engaging online shopping experience, creating opportunities for e-commerce businesses.
For
Wearable Technology
Smart lingerie is disrupting the industry by adding new functionalities that solve real-life problems, creating opportunities for developers to integrate these technologies into wearable devices.
Trend signals
Trend signals for Functional Fashion
Trend score 4.4 out of 10, from popularity 65%, activity 60%, freshness 8%.
Popularity65%
Activity60%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Functional Fashion trend
4 featured examples from Jan 6 to Jun 23, 2008CategoryFashion
Embossed Bodies
Ninette van Kamp Lingerie
Disruptive innovation opportunity for lingerie brands to incorporate unique patterns and designs that leave impressions on the body.
CategoryEco
Solar Powered Lingerie
Taiyoko Hatsuden Bra
The integration of technology and sustainable materials in clothing has the potential to revolutionize the way we think about fashion.
CategoryFashion
Sweat Absorbing Lingerie
NiteSweatz for Hot Flashes
The development of sweat-wicking apparel can greatly benefit the fashion industry, providing opportunities for designers to produce more comfortable and high-performing garments.
CategoryFashion
Limited Edition Lingerie
La Perla's $1,000 Sultry Outfits
The fashion retail industry can benefit from creating and marketing luxury lingerie collections to cater to consumers seeking high-end intimate apparel.
