First we saw bed sheets that embossed messages on your body as you sleep, and now there is this body-embossing lingerie.
"Ninette van Kamp is an interdisciplinary and interactive designer from the Netherlands currently exploring the conflicting relationship between pain and beauty through the medium of textiles," the designer's site says.
While her fabrics don't leave words imprinted on the skin, her designs do still leave really unique, intricate patterns.
"Throughout the ages, in the West, as well as in various other cultures around the world, women have always been encouraged to achieve an unrealistic state of 'ideal' beauty even in cases where it has been detrimental to their health," the site says. "This is apparent in more extreme examples like the Victorian corset and Chinese foot binding. Women, it seems, are willing to suffer for the sake of beauty. Ninette is interested in conveying this relationship through textiles, looking at seams and mark makings on the body in particular."
Check out the bed sheets for something spicy for both sexes...
What's Driving This Trend
- Body-embossing Lingerie
- Opportunity to disrupt the lingerie industry by offering unique, intricate patterns that leave impressions on the body.
- Exploring Pain and Beauty
- Opportunity for innovative textile designs that challenge societal beauty standards and explore the conflicting relationship between pain and beauty.
- Interactive Textile Design
- Opportunity to create interactive textiles that convey deeper meanings and provoke thought about cultural beauty expectations.
Who This Affects Most
- Lingerie
- Disruptive innovation opportunity for lingerie brands to incorporate unique patterns and designs that leave impressions on the body.
- Fashion
- Opportunity for fashion designers to use fabrics and textiles to challenge societal beauty norms and explore the relationship between pain and beauty.
- Textile
- Opportunity for textile companies to develop interactive fabrics that engage with the human body and convey deeper meanings.
