Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Whimsical Linen Sleepwear

Sleeper and Floweirdy Debut a Campaign and Line of Sleep and Loungewear

— June 20, 2022 — Art & Design
Sleeper has unveiled a new Spring/Summer 2022 collection in partnership with Ukraine-based artist Floweirdy. The collection includes whimsical summer sleepwear options, boasting silky smooth fabrics and breathable silhouettes. The artistic campaign depicts models in various poses, sporting aesthetically pleasing garments alongside unique food and flower props.

Sleeper’s new collection utilizes natural linen and is handcrafted by a team of Ukrainian seamstresses. The release also features a footwear offering, which comes complete with a detachable bow.

When asked about the inspiration behind the collection, Floweirdy explained: “In this campaign, I’ve tried to create dreams that are safe and beautiful. Let it be a strange other better world, as the Chinese philosopher Chuang Tzu said, where you are a carefree, wonderful butterfly who dreams of being you.”

The Sleeper Spring/Summer 2022 collection is available online.

Image Credit: Sleeper
Trend Themes
1. Whimsical Sleepwear - Opportunity for clothing companies to create unique sleepwear options combining silky smooth fabrics, breathable silhouettes, and artistic elements.
2. Handcrafted Linen Products - Innovative chance for companies to experiment with natural linen and handcrafting for various product offerings beyond sleepwear, such as home decor or furniture.
3. Artistic Brand Collaborations - Creative potential for partnerships between clothing companies and artists to develop unique collections that fuse art and fashion together.
Industry Implications
1. Fashion and Apparel - High potential for fashion and apparel companies to innovate within the sleepwear and loungewear space using unique materials, artwork collaborations, and elegant garment design.
2. Home Decor and Furnishings - Opportunity for home decor and furniture companies to experiment with handcrafted linen materials and incorporate artistic elements for a unique and luxurious touch.
3. Art and Design - Potential for artists to team up with clothing and home decor companies to bring unique artwork designs to life in different product forms beyond traditional art mediums.
2.8
Score
Popularity
Activity
Freshness