The well-known American Japanese model, Kiko Mizuhara, has teamed up with the London-based lingerie brand Fruity Booty in a lingerie collaboration. Kiko Mizuhara always felt there lacks good lingerie brands - until she purchased her first Fruity Booty lingerie set. After reaching out to Fruity Booty via social media, this new collaboration was born.
The prints for this capsule collection were inspired by the traditional Japanese technique of orizome. Orizome is a paper craft that involves origami folding and color dip dying to develop a print. The collection will feature Fruity Booty's classic sheered lingerie and nightwear that are printed using the orizome technique.
Fruity Booty is a female-owned business that operates with a direct-to-consumer model. This new collaboration will be sold exclusively through an e-commerce platform.
Image Credit: Fruity Booty
Why This Trend Is Growing
- Traditional-inspired Lingerie Prints
- The utilization of traditional art forms and craft techniques to produce unique lingerie pieces.
- Direct-to-consumer Model
- Providing customers with an online shopping experience of exclusive lingerie pieces while cutting out the middleman.
- Collaborations for Niche Products
- Teaming up with influencers and small brands to produce exclusive collections catering to specific audiences.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from the use of traditional techniques to create unique prints for clothing pieces.
- E-commerce
- Direct-to-consumer e-commerce platforms can capitalize on collaborations with influencers or niche brands to provide exclusive products for customers.
- Art and Crafts
- The use of art techniques and traditional crafts can be applied to the production of various industries, including fashion and home decor.
