If you're looking for undergarments that could be described as "less stereotypically feminine," this line of gender-neutral underwear is exactly what you're looking for. The underpants can be worn by both men and women and come in a number of different colors and patterns.
Created by Abby Sugar and Sylvie Lardeux, Play Out gender-neutral underwear is free from any floral patterns, lace or other generally girly designs. Based out of New York, the brand has a men's undies-inspired flat waistband and are intended to fit everyone no matter what their sex or body type is. The briefs have a flat front and no fly, while the trunks version has more fabric in the front to accommodate males. With an emphasis on "cool graphic designs" the skivvies were originally meant for lesbians but have since expanded.
Why This Trend Is Growing
- Gender-neutral Underwear
- Disruptive innovation opportunity: Develop a sustainable line of gender-neutral underwear with innovative designs.
- Unconventional Undergarments
- Disruptive innovation opportunity: Create a line of undergarments that challenge traditional gender stereotypes with bold and unconventional designs.
- Inclusive Fashion
- Disruptive innovation opportunity: Launch a brand that promotes inclusive fashion by catering to a diverse range of body types and gender identities.
Industries Being Reshaped
- Apparel Manufacturing
- Disruptive innovation opportunity: Introduce gender-neutral underwear as a new product category within the apparel manufacturing industry.
- LGBTQ+ Fashion
- Disruptive innovation opportunity: Establish a niche market by offering LGBTQ+ inclusive fashion products, starting with gender-neutral underwear.
- E-commerce Retail
- Disruptive innovation opportunity: Curate an online platform dedicated to showcasing and selling gender-neutral fashion products, including underwear.
