Japan proves once and for all that there is nothing it won't make sexy with the release of Disney lingerie. Disney's Japanese brand has created a line of matching underwear inspired by four of the famous Princesses. The flowery bras and undies are more sweet than they are sexy.
The four Princesses represented in the Disney lingerie line are Bell, Cinderella, Aurora (Sleeping Beauty) and Rapunzel. Bell's set are a goldish yellow with cream trimming and a bronze colored flower in between the cups of the bra. Cinderella's has a light blue body, with lacy sky blue trim and white ruffle on the underwear. The Aurora set is a light burgundy with rose trimming on the strap and bottom of the bra. Finally, Rapunzel's is light purple with lots of details and trim, such as small flowers and white ruffles lining the cups of the bra.
Key Themes Behind This Trend
- Disney-themed Lingerie
- Design and produce lingerie inspired by famous Disney characters for adults who seek a sense of nostalgia and playful sexuality.
- Pop Culture Lingerie
- Create lingerie collections featuring modern pop culture icons (e.g. Marvel superheroes, Harry Potter characters) to attract Millennials and Gen Z consumers who are passionate about their favorite media franchises.
- Customized Lingerie
- Offer customers the option to personalize their lingerie with unique designs, colors and fabrics through online platforms via AI and machine learning technologies.
Where This Applies
- Lingerie
- The lingerie industry can take inspiration from Disney-themed lingerie and produce innovative designs to cater to niche markets or niche interests.
- Fashion
- Fashion companies can benefit from incorporating pop culture references in their lingerie collections and expand their customer base by appealing to geek culture and fandoms.
- Technology
- Make use of machine learning applications and AI technology to provide customers with a wide range of options for customizing their lingerie, and thereby, amplifying your market base.
