Category
Fashion
Ease Footwear
Trend cluster
Category
Funderwear
Laugh-inducing clothing brings understated whimsy to fashion.
5.0
Trend score
What's Happening
What is the Funderwear trend?
Funderwear: When times are tough, a laugh is hard to come by. Undergarments with a sense of humor remind the wearer that no matter how hard the day is, they’re safeguarding a silly secret. And mismatched collections similarly speak to tight budgets that can’t accommodate luxuries like matching lingerie.
Trend themes
Themes within the Funderwear trend
Three behaviours holding the trend together01
Humorous Undergarments
Clothing items with a sense of humor, like mismatched or silly underwear, provide a source of lightheartedness and self-expression during difficult times
02
Photography-Based Apparel
Photographers are exploring the limits of gender and sexual ambiguity through their work; capturing and showcasing lace, embellished decor, and romantic prints on both male and female models
03
Innovative Designs and Technology
With cell phone cases and electronic devices available for output power, new materials and designs are also being considered for undergarment construction to promote user health and weight loss through creative fabrication
Industry implications
What the Funderwear trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Opportunities for clothing and undergarment manufacturers to create playful new items to boost morale during tough times and promote self-expression
For
Photography and Art
Exploring and exploiting the limits of traditional gender roles and sexual norms through photography can introduce greater diversity and inclusion to art and advertising campaigns
For
Technology and Health
New materials and technology combined in undergarments can potentially promote health and wellness with benefits such as weight loss and improved circulation
Trend signals
Trend signals for Funderwear
Trend score 5.0 out of 10, from popularity 67%, activity 74%, freshness 8%.
Popularity67%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Funderwear trend
5 featured examples from Jan 11 to Mar 13, 2009CategoryFashion
Love Note Panties
Luxx Underwear Comes With a Holster For Steamy Messasges
The fashion industry can explore the integration of technology and unique design elements in undergarments.
CategoryFashion
Playful Underwear Campaigns
Jumping and Dancing in Undies for Acne
Fashion brands can explore using silent movies and dynamic modeling techniques in their ad campaigns to create an unforgettable and unique brand experience.
CategoryFashion
Bloomer Revivals
Intimissimi Brings Back Blossoming Lace and Silk Underwear
Disruptive innovation opportunities exist in creating unique, vintage-inspired designs for the lingerie market.
CategoryArt & Design
Embellished Male Underwear
Decorated Jockstraps by Colin Corbett Are Hotter Than Boxers
Disruptive innovation opportunity: Expanding the boundaries of traditional fashion design by incorporating unconventional elements and themes.
CategoryFashion
Mismatched Underwear
Undiz Advocates Color-Clashing Undergarments
Opportunity for fashion retailers to offer a wide variety of mismatched underwear options, catering to consumers looking for unique and unconventional lingerie.
