For the summer casual look, Italian underwear designer Intimissimi is showing a lot of glamour. Intimissimi is a study of contrasts surrounding vintage femininity.
Mini-collections of ivory on pink powder and absinthe, romantic pink flowers and blue sky, and seductive silk with lace adornments mark the luxe version of this famous Italian brand.
Implications - Though today's power woman is looking more towards androgynous looks to communicate their equality to men in society, the lingerie industry is likely to continue to thrive on femininity and sensuality. This provides more than a peek into the stark contrast of the fashion and lingerie industries, it is a commentary on the nature of women today.