This collection of simplified packaging appears to follow the common adage, "A picture is worth a 1000 words." Yet many of the designs take that belief to the next level by opting to place a lot of trust in a single word or a very abstract image. The minimalist movement has introduced a new way to inform and instruct people.
Often relying on gut instincts, the simplified packaging appeals not only to a person's sense of style, it also speaks to the product itself. Minimalist branding works extremely well with strong products. Whether its food and drink or cosmetics and toys, any company can embrace the look so long as enough information is relayed as well. By not bombarding people with too much visuals, such simplified packaging stands out even more.
60 Examples of Simplified Packaging
60
Minimalist Swimwear Packaging
The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled
59
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
58
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
57
Minimalist Pasta Packaging
My Kitchen Basics Avoids Crowded Graphics
56
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
55
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
54
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
53
Typographic Remedy Branding
The Systagenix Wound Management Brand Identity is Sleek and Textual
52
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
51
Precious Detergent Bottles
DuploClean's Glass Bottles Appeal to Those Who Love Tidy Aesthetics
50
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
49
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
48
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
47
Bold Statement Branding
This Typographic Visual Branding Look is Fresh and Minimalist
46
Exclamatory Skincare Packaging
Let's Face It by Siri Slabakk Berg is a Minimalist Design
45
Unisex Perfume Packaging
'& Fragrance' is Designed for Both Men and Women
44
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
43
Eco-Friendly Cleanser Branding
Stain Solver Takes on a Minimalistic Look and a Humorous Persona
42
Hexagonal Supplement Logos
Bioheal Vitamins Packaging Embraces the Basics of Minimalist Motifs
41
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
40
Natural High-Performance Skincare
Nuori is a Danish Skincare Brand Made in Small Batches
39
Minimalist Milk Chocolate Branding
Dark Choco Milk is Designed in a Simple and Eco-Friendly Manner
38
Volume-Based Visual Merchandizing
Tesco Value Packaging is Plainly Quantitative
37
Simple Monochromatic Java Branding
This Minimalist Design Identity is Clean and Stylish
36
Minimalist Tampon Packaging
This Branding Gives Feminine Products a Luxurious Look
35
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
34
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
33
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
32
Biblical Confection Branding
Believe In's Three Kings Chocolate Bars Reference the First Christmas
31
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
30
Minimalist Fast Food Packaging
McDonald's Introduces a Simpler Take Out Bag Design
29
Bifocal Optometry Branding
Interapothek Optical Packaging Features Spectacles That Look Tow Ways
28
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
27
Symbolic Remedy Packaging
Shen Fu Ren's Ginseng Products Feature a Minimalist Brand Identity
26
Pill Packaged Jewelry
The Manymals Packaging is Minimalist and Eco-Friendly
25
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
24
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
23
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
22
Minimalist Cannabis Packaging
Seven Point's Medicinal Packaging is Simple and Modern
21
Kidcore Skincare Branding
Minois is a Parisian Brand of Gentle Children's Cosmetics
20
Minimalist Wine Packaging
Nikita Ivanov Designs a Simple Brand Identity Concept for Tone
19
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
18
Packaged Intangible Objects
Chris Ferrante Boxes Light, Shadow and Reflection
17
Scandinavian Rye Chips
The Nordic Bakery Introduces a Healthy Snacking Option
16
Understated Album Packaging
Trilingua Design's CD Packaging Embodies a Minimalist Design Style
15
Minimalist Organic Packaging
The Aero Concept Line is Clean, Sleek and Playful
14
Californian Cider Cans
Golden State Cider's Beverage Packaging is Light and Summery
13
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
12
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
11
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
10
Canned Chronograph Packaging
O’Clock Assures Freshness with This Can-Sealed Watch Packaging
9
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
8
Minimalist Tomato Packaging
Raffaele Vitale Receives a Refreshing Update
7
Water-Colored Treat Packaging
The Oello Frozen Yogurt Designs are Simple and Attractive
6
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
5
Luxurious Aqua Branding
Vue Luxury Water Exudes a High-Quality Look
4
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
3
Minimalist Travel Branding
Zen Travel by Lauren O'Brien Uses a Simplistic Look
2
Subtle Icewine Packaging
The Packaging for Persevais Icewine Channels the Snowy Landscape
1
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
Related Ideas
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Minimalistic Activewear Capsules
The Nike X Sacai Capsule is Simplistically Cool
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Portable Fragrance Samplers
The Balenciaga Discovery Box is Made to Be Experienced on the Go
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Miniature Makeup Packaging
Asquan's Makeup Minis Support Sampling, Travel & More
Playful Tea Packaging
The OneToTea Packaging Turns Tea Pearls into a Playful Puzzle
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Sustainable Carton-Style Packaging
This Elopak Paperboard Reduces Packaging's Carbon Footprint
Durable Minimalist Luggage Campaigns
Herschel Supply Debuted 'Built for a Lifetime of Travel'
Expressive Meal Boxes
The McDonald's Blank Happy Meal Box Lets Kids Draw How They Feel
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Retro Phone Experiences
Brick 1100 Recreates Classic Mobile Simplicity On Modern Smartphones
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Card-Labeled Coffee Bags
Blueprint Coffee's New Bag Design Has Pockets with Informational Cards
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Dumping-Like Fashion Bags
Esenes Worldwide Bag Mimics Edible Textures Through Sculptural Design
Minimalist Skincare Product Lines
Muji Launches the Official Muji Skincare Range
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Sculptural Fragrance Bottle Design
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Playful Freezable Lunch Boxes
PackIt Presents a New Design for Its Freezable Playtime Lunch Box
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Minimal White T-Shirts
The John Pawson Panel T-Shirt for Slowform Redefines Simplicity in Apparel
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Miniaturized Minimalist Pouch Packs
The UNIQLO Round Ultra-Mini Bag Comes in Many Colors
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Aluminum-Free Carton Packaging
This SIG Aluminum-Free Full Barrier Solution Reduces Material Use
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Modernized Protein Supplement Ranges
The Protein Works Brand Refresh Introduced New Packaging
Periodic Table Packaging Concepts
BLANKO Design Studio Unveiled Men-Focused SIDA Haircare Brand
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Simplified Snacking Campaigns
Go Raw's Uncomplicate Snacking Fights Nutrition Information Overload
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Minimalist Glassware Capsules
Larder & Vine Presents a Thoughtful Approach to Everyday Drinkware
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Streamlined Skincare Packages
PanOxyl Introduces Color-Coded System for Acne Solutions
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Refreshed Private Label Products
CVS Brand Products Have Been Rebranded with Simplicity in Mind
Comprehensive Modern-Day Rebranding Initiatives
It's Skinny Has Transformed to It's That Simple
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Compact Furniture Concepts
SCP's Boxed Collection Explores Creativity Through Design Constraints
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Reduced-Plastic Packaging Moves
Squire Shifts to Box and Card Packaging
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Minimalist Journaling Methods
World's Simplest Journalling Guide Teaches Quick Creative Tips
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Space-Saving Square Cups
Greiner Launches a Novel Square-Shaped Cup Format for Efficiency
Rightweight Glass Packaging Solutions
Croxsons Launches the Rightweight Bottle And Jar Range
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object