Top 100 Branding Trends in February

The February 2020 branding trends are focused on contemporary sensibilities, as well as robust industries that are rapidly growing — like eSports.

Gaming has grown to be a very lucrative category and many brands are taking advantage of that through various collaborations that are set to spike consumer engagement. PUBG, for example, is hosting a contest that prompts fans to submit their own skin design for the popular PlayerUnknown's Battlegrounds. TikTok, on the other hand, boasts a challenge for the same game that prompts participants to dance and compete to be Fortnite's next emote.

Finally, the February 2020 branding round-up spotlights Facebook-exclusive content in the form of two new Pokémon mobile games, as well as a collaboration between cosmetic company MAC and Tencent. The partnership launched a 'Honor of Kings'-inspired collection.