4/20 Marketing Campaigns

As 4/20 approaches, brands across categories are once again launching creative campaigns in honor of the increasingly mainstream “high holiday.” One activation currently gaining traction comes from Fat Tuesday, the iconic frozen cocktail brand and national bar chain, which has partnered with Still G.I.N. By Dre and Snoop, the ultra-premium gin brand from Dr. Dre and Snoop Dogg, on a limited-time nationwide takeover launching April 9.

The collaboration introduces “Pink Kush by Dre and Snoop,” a limited-time beverage experience paired with a collectible cup rolling out to Fat Tuesday locations nationwide. Timed to one of the biggest cultural moments of the year, the campaign reflects how 4/20 continues to evolve into a broader lifestyle occasion, inspiring brands to create culturally relevant products designed to generate both in-store engagement and social media conversation.

At the center of the launch is the Hard Pink Lemonade frozen cocktail, developed exclusively for the collaboration. The drink reimagines the Pink Lemonade flavor from Dre and Snoop’s Hard Iced Teas and Lemonades line in frozen format, topped with a floater of Still G.I.N. By Dre and Snoop. The Pink Kush beverage debuted nationwide April 9, will run through April 20, and is expected to remain available in select locations through mid-May.

The campaign’s visual identity is driven by collectible specialty vessels, including the Limited-Edition Bong Cup and the brand’s signature Yard Dog, reinforcing the experiential nature of the launch while offering a shareable design element that aligns with social-first brand strategies. The limited-time drink combination is also available at New Orleans Original Daiquiris, Fat Tuesday’s sister brand, across Louisiana, where it is served in the brand’s classic Mug as part of the broader rollout.

To extend the campaign beyond the bar setting, Fat Tuesday and Still G.I.N. By Dre and Snoop are hosting immersive activations at flagship locations in San Diego, Tampa, and Tempe. Each event features DJs, lowrider showcases, themed merchandise, and giveaways designed to transform the collaboration into a full cultural moment that bridges nightlife, music, and lifestyle experiences.

Image Credit: Fat Tuesday and Still G.I.N.