Smart Selling

Marketers use technology to tap into customer preferences
Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
SCORE: 4
Mild Top 6 Examples: 25,380 Total Clicks Mar 10 - Aug 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Media Shopping - Facebook and Amazon Team Up for an Easy Shopping Experience
SCORE: 5
Warm 6,866 Clicks Pub: Jul 29, 10
Social Media Shopping
Facebook and Amazon Team Up for an Easy Shopping Experience
You can now take your shopping experience to the next level as Facebook and Amazon team up to provide purchase recommendations for users of the social network. Using Facebook Connect, users can now opt… [More]
Digital Stylist Programs - The TeamLab 'Coordination' Project Puts Smart Hangers into Stores
SCORE: 3.9
Warm 5,544 Clicks Pub: Aug 11, 10
Digital Stylist Programs
The TeamLab 'Coordination' Project Puts Smart Hangers into Stores
Sometimes walking into a store or glancing into your closet can be quite overwhelming because you simply don't know what to put together, but with the help of the TeamLab 'Coordination' project, those… [More]
Smarty Pants Vending Tech - The Intelligent Vending Machine Puts Knowledge to Good Use
SCORE: 4.3
Mild 3,111 Clicks Pub: Aug 13, 10
Smarty Pants Vending Tech
The Intelligent Vending Machine Puts Knowledge to Good Use
The JR EAST railway company of Japan has placed an intelligent vending machine in one of its Tokyo stations that detects a customer’s sex and age. With that information the machine recommends drinks… [More]
People Watching Billboards - Signs Scan Faces to Target Ads to Audience
SCORE: 4.7
Mild 4,057 Clicks Pub: Mar 11, 10
People Watching Billboards
Signs Scan Faces to Target Ads to Audience
A billboard that can identify the age and gender of passers-by, then offer custom advertising according to their demographic, is already up and running in Japan. NEC Japan has been testing the digital… [More]
Color-Changing Ads - The IBM Smarter Planet Campaign Presents Color-Sensitive Billboards
SCORE: 4.2
Untested 3,136 Clicks Pub: Jul 15, 10
Color-Changing Ads
The IBM Smarter Planet Campaign Presents Color-Sensitive Billboards
The Color-Sensitive Billboard from the IBM Smarter Planet Campaign is one of the most recent examples to expand their network of revolutionary machinery and consumer-personalized experiences. The company’s… [More]
Swipe 'N' Pay Technology - With Cardless Swipe You Use Your Smartphone Instead of Credit Cards
SCORE: 1.6
Untested 2,666 Clicks Pub: Aug 4, 10
Swipe 'N' Pay Technology
With Cardless Swipe You Use Your Smartphone Instead of Credit Cards
Wireless companies Verizon, AT&T, and T-Mobile are partnering with the makers of Discover Card and Barclay's PLC, a global retail banking company, to test a new cardless swipe technology, allowing consumers… [More]