On-the-Spot Style

Consumers turn to street fashion for “real” style inspiration
Implications - Rather than looking to designers and fashion ads, many consumers are relying on street captures of on-the-go style mavens to determine their own fashion choices. Even brands are applying the theme to advertising, taking full advantage of the growing popularity of impromptu style-stalking. After all, a true fashionista needs no warning.
SCORE: 5.6
V. Hot Top 6 Examples: 193,507 Total Clicks Jul 09 - Jul 10
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DEMOGRAPHICS
Brit Style-Stalking - The GQ 'Wandering Eye' Features London's Most Stylish
SCORE: 6.9
Viral 67,247 Clicks Pub: Jul 28, 10
Brit Style-Stalking
The GQ 'Wandering Eye' Features London's Most Stylish
The GQ 'Wandering Eye' focuses on London's East Side's to capture the most stylish lads and birds. As expected, there are some uber satorialists and fashionistas on display. Photographer Gordon von Steiner… [More]
Street Style Lookbooks - Ctrl Autumn/Winter/2010 Features Informal Photography
SCORE: 6.3
V. Hot 54,581 Clicks Pub: Sep 20, 09
Street Style Lookbooks
Ctrl Autumn/Winter 2009/2010 Features Informal Photography
The Ctrl Autumn/Winter 2009/2010 lookbook takes a page from street style blogs that capture their models in the midst of their daily activities. Each image looks like something that would appear one one… [More]
Street Style Lookbooks - The Talented Garance Dore and Club Monaco Team Up
SCORE: 6.1
V. Hot 36,603 Clicks Pub: May 10, 10
Street Style Lookbooks
The Talented Garance Dore and Club Monaco Team Up
A Garance Dore and Club Monaco combination of super powers is truly spectacular. Dore brings that natural style element to her subjects and this is a great branding image for Club Monaco. Often, I find… [More]
Street Style Ads - Garance Dore Shoots the Moschino Fall Campaign
SCORE: 6.2
Hot 16,087 Clicks Pub: Jul 9, 10
Street Style Ads
Garance Dore Shoots the Moschino Fall 2010 Campaign
Taking her street style sense to the marketing sphere, Garance Dore has shot the Moschino Fall 2010 campaign. Seems like she's been bitten by the big time bug after teaming up with Club Monaco for their… [More]
Fashion Blogs Turned Books - Fashion Bible ‘The Satorialist' Launches a Book
SCORE: 4.2
Warm 9,893 Clicks Pub: Jul 21, 09
Fashion Blogs Turned Books
Fashion Bible ‘The Satorialist' Launches a Book
Scott Schuman is the creator of the online fashion bible, “The Sartorialist,” a fashion photo blog documenting the style of those innovative individuals in New York, Paris and everywhere in between. Now… [More]
Professional People-Watchers - Yvan Rodic Captures Traveling Fashion for His Blog
SCORE: 3.7
Warm 9,096 Clicks Pub: Oct 5, 09
Professional People-Watchers
Yvan Rodic Captures Traveling Fashion for His Blog
Throughout his travels Yvon Rodic has encountered a numerous amount of diverse people. Now with his own site, bravely named after himself, the professional people-watcher can show the world his findings.… [More]
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