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On-the-Spot Style
Consumers turn to street fashion for “real” style inspiration
Implications - Rather than looking to designers and fashion ads, many consumers are relying on street captures of on-the-go style mavens to determine their own fashion choices. Even brands are applying the theme to advertising, taking full advantage of the growing popularity of impromptu style-stalking. After all, a true fashionista needs no warning.
| Score: 5.9 |
V. Hot
Top 6 Examples:
Date Range:188,281 Total Clicks Jul 09 - Jul 10 |
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Featured Examples | |||||||||||
Brit Style-StalkingThe GQ 'Wandering Eye' Features London's Most StylishThe GQ 'Wandering Eye' focuses on London's East Side's to capture the most stylish lads and birds. As expected, there are some uber satorialists and fashionistas on display.
Photographer Gordon von Steiner… [More] |
Street Style LookbooksThe Talented Garance Dore and Club Monaco Team UpA Garance Dore and Club Monaco combination of super powers is truly spectacular. Dore brings that natural style element to her subjects and this is a great branding image for Club Monaco.
Often, I find… [More] |
Street Style LookbooksCtrl Autumn/Winter 2009/2010 Features Informal PhotographyThe Ctrl Autumn/Winter 2009/2010 lookbook takes a page from street style blogs that capture their models in the midst of their daily activities. Each image looks like something that would appear one one… [More] | |||||||||
Street Style AdsGarance Dore Shoots the Moschino Fall 2010 CampaignTaking her street style sense to the marketing sphere, Garance Dore has shot the Moschino Fall 2010 campaign. Seems like she's been bitten by the big time bug after teaming up with Club Monaco for their… [More] |
Fashion Blogs Turned BooksFashion Bible ‘The Satorialist' Launches a BookScott Schuman is the creator of the online fashion bible, “The Sartorialist,” a fashion photo blog documenting the style of those innovative individuals in New York, Paris and everywhere in between. Now… [More] |
Professional People-WatchersYvan Rodic Captures Traveling Fashion for His BlogThroughout his travels Yvon Rodic has encountered a numerous amount of diverse people. Now with his own site, bravely named after himself, the professional people-watcher can show the world his findings.… [More] | |||||||||
