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The Post-Recession Luxottica Group's Eye Hub Store

By: Tiana Reid - Published: • References: luxottica.it & nytimes
The Italy-based Luxottica Group, a premium eyewear manufacturer and distribution company, is in the midst of experimenting with merchandising tactics with the opening of its 'Eye Hub' store in Australia, drawing from all the bigwigs in advertising, including Apple and the Walt Disney Company.

The Luxottica Group is trying to make glasses shopping more of a lavish event. The 16,000-square-foot 'Eye Hub' has a load of cool features: it's shaped like an eyeball, has treadmills for sport sunglasses testing, and even has touchscreen cameras so you can try out a bold new look. Now that's shopping! Stats for Interactive Merchandising Trending: Older & Warm
Traction: 15,595 clicks in 217 w
Interest: 3 minutes
Concept: Luxottica Group
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: 24 old school shades, 60 freakish frames, and skeletal sunglasses.