'Pay With a Tweet' Sees the Value in Social Networks

By: Vittoria Natarelli - Published: Jun 17, 2010 • References: paywithatweet & springwise
A new and innovative way to purchase products is Pay With a Tweet. The German-American Innovative Thunder team created the revolutionary payment system. They acknowledge that today, buzz about your product is worth more than money spent on advertising.

This is how it works: Products are paid for by word of mouth on Twitter. When you "purchase" a product you are given a URL to place in your tweets. Instead of paying with currency, you are paying with social advertising. Pay With a Tweet is currently testing the idea on Innovative Thunder's book "Oh My God What Happened and What Should I Do?" Stats for Social Media Payments Trending: Older & Mild
Research: 5,022 clicks in 310 w
Interest: 4 minutes
Concept: Pay With A Tweet
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: power friending, anti-privacy search engines, and secluded viral buzz campaigns.