Finding a number of participants to view the website, the GazeHawk eye-tracking service then sends these results back to the requesting company. With this information, companies can then optimize for the ads which get the most stares and then generate methods to profit accordingly.
Implications - Advertising is one of the key ways that many businesses create revenue. Taking into account key target markets is just as essential as interpreting consumer feedback and traffic in order for companies to optimize where they place their advertising. The placement of advertising in select locations allows businesses to purchase fewer ad spaces while still upholding the same degree of quality consumer traffic.