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The GazeHawk Eye-Tracking Service Helps Businesses Profit

By: Joanne Lam - Published: Aug 11, 2010   Updated: Jun 7 2011 • References: gazehawk and fastcompany
The GazeHawk eye-tracking service was created to help companies see which areas of their sites were getting the most attention.

Finding a number of participants to view the website, the GazeHawk eye-tracking service then sends these results back to the requesting company. With this information, companies can then optimize for the ads which get the most stares and then generate methods to profit accordingly.

Implications - Advertising is one of the key ways that many businesses create revenue. Taking into account key target markets is just as essential as interpreting consumer feedback and traffic in order for companies to optimize where they place their advertising. The placement of advertising in select locations allows businesses to purchase fewer ad spaces while still upholding the same degree of quality consumer traffic.