The pirate mentality offers a superficial way to resist the mainstream
Implications - The popularity of file-sharing and the blurring lines of online property ownership have made it acceptable for consumers to be modern-day "pirates." Fashion is drawing influence from this as designers incorporate a rebellious ethos into their creations to encourage consumers to break the rules and away from the mainstream.
Trend Themes
1. Rebellious Fashion - Designers are incorporating a rebellious ethos into their creations to encourage consumers to break the rules and move away from the mainstream.
2. Accessories Craze - There has been a movement that strongly encourages accessories on both men and women, creating an opportunity for companies to invest in stylish but unusual accessories.
3. Pixelated Imagery - Graphic artists are capitalizing off the familiarity of pixelated imagery, which could lead to companies using QR code-inspired imagery in their products and marketing campaigns.
Industry Implications
1. Fashion Industry - Fashion designers can capitalize on rebellious fashion trends and the popularity of accessories to create unique and bold designs and accessories.
2. Marketing Industry - Companies can use the rebellious and pirate-inspired trends to create marketing campaigns that break away from the mainstream and attract consumer attention.
3. Technology Industry - The use of pixelated and augmented reality imagery could lead to further innovation in the technology industry, beyond its current use in QR codes.
7 Featured, 52 Examples:
1,000,298 Total Clicks
Date Range:
Dec 09 — Jul 10
Trending:
Warm
Consumer Insight Topics:
