The company's introduction of the Color-Sensitive Billboard revolutionized the retail and out-of-home environment significantly. It changes color depending on what's in front of it, personalizing each ad to the individual looking at it. As a part of this IBM Smarter Planet campaign, the billboards demonstrate the importance of smarter supply chains.
Implications - This isn't the first time that IBM has brought some new perspective to the ways that technology and human behavior integrate. That's one company that knows how bring technology home to consumers.