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The IBM Smarter Planet Campaign Presents Color-Sensitive Billboards

By: RL - Published:   Updated: Aug 15 2011 • References: ibm & vimeo
The Color-Sensitive Billboard from the IBM Smarter Planet Campaign is one of the most recent examples to expand their network of revolutionary machinery and consumer-personalized experiences.

The company's introduction of the Color-Sensitive Billboard revolutionized the retail and out-of-home environment significantly. It changes color depending on what's in front of it, personalizing each ad to the individual looking at it. As a part of this IBM Smarter Planet campaign, the billboards demonstrate the importance of smarter supply chains.

Implications - This isn't the first time that IBM has brought some new perspective to the ways that technology and human behavior integrate. That's one company that knows how bring technology home to consumers.

Stats for Color-Changing Ads Trending: Older & Average
Traction: 3,151 clicks in 227 w
Interest: 4 minutes
Concept: The Color-Sensitive Billboard
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: interactive fitness campaigns, interactive transit campaigns, and gamer-centric projection campaigns.