120 Volunteers Charge Campaign

By: Jeremy Gutsche - Published: Dec 10, 2006   Updated: Apr 14 2011 • References: adrants
DDB Canada has created an illuminated billboard powered by 120 volunteer bicycle riding pedalers. Each pedaler generates enough electricity to power the illuminated reindeer. For each hour the reindeer was powered up, BC Hydro made a donation to the Canadian Association of Food Banks.

Implications - The idea of green power has become popular amongst consumers who desire to see a minimization of negative environmental impact. Advertising agencies, such as DDB Canada, have brought this insight to life with a green billboard. Additionally, the idea promoted corporate social responsibility with a donation. Companies that are willing to try unique concepts that have no negative social effects will see benefit almost instantly. Stats for Pedaler Powered Billboard Trending: Older & Average
Research: 5,836 clicks in 494 w
Interest: 4 minutes
Concept: Pedaler Powered Billboard
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: oversized feather chairs, shoe-inspired seating pods, and integrated dishware tables.