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Pedaler Powered Billboard Edit
120 Volunteers Charge Campaign

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Pedaler Powered Billboard - 120 Volunteers Charge Campaign
120 Volunteers Charge Campaign
 Published: Dec 10, 06
Comments: 1 Views: 4,194

DDB Canada has created an illuminated billboard powered by 120 volunteer bicycle riding pedalers.  Each pedaler generates enough electricity to power the illuminated reindeer.  For each hour the reindeer was powered up, BC Hydro made a donation to the Canadian Association of Food Banks.

References:  adrants

Filed In:  billboards,  eco,  marketing,  science








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Pedaler Powered Billboard or comment about 120 Volunteers Charge Campaign.

sora on Mar 4, 07  0 Trends   32 Comments
interactive bollboard-charity
sora on Mar 4, 07  0 Trends   32 Comments 0

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Pedaler Powered Billboard