Sears' 'Heroes at Home' CauseWorld App Supports Military Veterans

By: Beatriz Villamor - Published:   Updated: Jun 23 2011 • References: sears & youtube
The Sears 'Heroes at Home' CauseWorld app lets you support military families facing hardship while you shop. The promotion was created in partnership with Rebuilding Together.

On any given night, there are 155,000 homeless military veterans; thousands of wounded vets also need major changes made to their homes. The The Sears 'Heroes at Home' CauseWorld promotion helps you give aid to these individuals as you do your everyday shopping.

Implications - Despite the variety of political perspectives that exist within a nation, patriotism is a shared sentiment among the majority of citizens in a given country. Companies that associate themselves with national pride and patriotism attract this wide variety of people whose interests are piqued by any product that will enhance or display their sense of patriotism to others.

Stats for Patriotic Shopping Promos Trending: Older & Mild
Traction: 1,397 clicks in 227 w
Interest: > 3 minutes
Concept: Sears Heroes At Home Causeworld
Related: 29 examples / 22 photos
Segment: Neutral, 18-55
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