Urinal Billboards are Activated When You Pee

By: Jeremy Gutsche - Published: Jan 26, 2006 • References: & adverlab.blogspot
Bathroom advertising is big, but now you can urinate on the advertisement and it reveals the ad. That's the heat activated urinal billboard in a nut shell. It's interactive urinal advertising at its best.

The IsoOceania Product notes, "The world of "Interactive" Urinal Advertising is endless... HAUB (Heat Activated Urinal Billboards) has taken heat sensitive ink technology to a new level. This innovative medium combines high definition color graphics, hidden by "disappearing ink" delivering an interactive message to a captive audience... A perfect strategy to get your message across."

Touche... I guess the only question remaining is whether or not you would want someone p*ssing on your brand. Stats for Peeing on Billboards Trending: Older & Buzzing
Research: 13,597 clicks in 535 w
Interest: 3.5 minutes
Concept: Peeing On Billboards
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: chef-curated airline meals, charitable gift-giving apps, and productivity-oriented email apps.