Heat Activated Urinal Billboard - Interactive Urinal Advertising

Bathroom advertising is big, but now you can urinate on the advertisement and it reveals the ad.  That’s the heat activated urinal billboard in a nut shell.  It’s interactive urinal advertising at its best.

From the IsoOceania Product Page
The world of “Interactive” Urinal Advertising is endless… HAUB (Heat Activated Urinal Billboards) has taken heat sensitive ink technology to a new level. This innovative medium combines high definition color graphics, hidden by “disappearing ink” delivering an interactive message to a captive audience… A perfect strategy to get your message across.

Used successfully in a drink driving campaign in New Zealand, it is a perfect Billboard to deliver any message to a male audience. Strategically placed in the corner of a urinal, (yes that’s correct… studies show that 8-10 males prefer the corner), it’s sure to generate interest when color when a male enters the bathroom.

Guerilla marketing at its best - HAUB will deliver your message when a male urinates on the board, it will reset to a black poster when the urinal does an automatic flush, ready for the next visitor. The perfect guerilla medium.