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Waters Mazda Touchscreen Computer Sells Used Cars

By: Joanne Lam - Published:   Updated: Jun 20 2011 • References: mazda & cardealermagazine
The Waters Mazda touchscreen computer is used to sell used cars within the dealership due to the limited space available at the location. By placing photos of used Mazda vehicles on an internal network, customers can browse through cars virtually and book test drives through the same system.

As a hands-on piece of technology, this Waters Mazda touchscreen computer will change the way people shop for cars.

Implications - Interactive options attract more customers than ones that simply present a product in a straight-forward way. Items that let the consumer experiment with the design is appealing to those who like being more hands-on. Developing campaigns that utilize the experience aspect could help a company attract more shoppers.

Stats for Interactive Car Dealerships Trending: Older & Chilly
Traction: 1,910 clicks in 213 w
Interest: 3.2 minutes
Concept: Waters Mazda Touchscreen Computer
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: touchscreen taps, interactive merchandising, and interactive childhood tales.