Waters Mazda Touchscreen Computer Sells Used Cars
As a hands-on piece of technology, this Waters Mazda touchscreen computer will change the way people shop for cars.
Implications - Interactive options attract more customers than ones that simply present a product in a straight-forward way. Items that let the consumer experiment with the design is appealing to those who like being more hands-on. Developing campaigns that utilize the experience aspect could help a company attract more shoppers.