Nokia Ovi Maps' promotion, The World's Biggest Signpost, is a gigantic, interactive signpost with a dynamically rotating electronic LED screen that lets passersby enter data via text or email. The sign then displays the message and pivots to point in the right direction.
Located near the London airport, The World's Biggest Signpost is proving to be destination spot for tourists who pose with the sign in the background and take photos with their cell phones.
Stats for Gigantic Interactive Signs
Trending: Older & Warm
Research: 4,124 clicks in 320 w
Interest: 4 minutes
Concept: World’s Biggest Signpost
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: hooters billboard ordered to be changed, creative playboy billboard, and interactive fitting room.
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